2022 SERP Feature Trends and Tips for a Better SEO Strategy

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Do you know which SERP features are trending in your industry?

Does your business appear in these SERP features?

Are you optimizing for the factors that will drive the most traffic?

The competition for prime real estate on Google’s search results page is fierce.

On February 23, I hosted a sponsored webinar presented by Gerald Murphy, Senior Solution Business Manager at Similarweb.

Murphy shared the latest SERP Feature trends and best practices you need to know to succeed in today’s markets.

Here is a brief summary of the webinar. To access the full presentation, fill out the form.

Learn the different behaviors of key search engines

Humans have complex search behaviors. These behaviors are observed when someone performs a search on a search engine.

Google’s goal of providing a user-friendly experience takes these behaviors into account.

This consideration is one of the reasons SERP features exist.

To excel in search, it is essential to know what these search behaviors mean:

  • Slapped.
  • Pogostick.
  • Pearl growth.
  • Develop.
  • Narrow.
  • To leave.

[Find out what search behavior means] Access the webinar instantly →

What influences research?

SERP Features drive better results so search engine users can find the right information quickly.

In addition to human behaviors, here are the factors that influence research:

  • Income, education and health.
  • Location.
  • Sex.
  • Age.

[Get more information on each factor] Access the webinar instantly →

Understanding Global Search Trends: US vs. UK SERP behavior

Similarweb tried to find trends, the best SERP features, if they changed by device, and if there was a different trend for brands and non-brands.

They analyzed 88.6T keywords 27 SERP features and looked at 12 industries for this analysis.

Fast growing trends in the US and UK:

  • Increased number of SERP features.
  • More keywords triggering SERP features.
  • More branded keywords triggering SERP features.
  • More non-branded keywords triggering SERP features.
  • Higher number of keywords triggering SERP features per device.

If you don’t look at SERP Features, you may be missing a huge opportunity as Google increases them dramatically.

As a business, it’s time to start thinking about what features you want to optimize for and mobile as a strategy.

[SERP Features = Trending. Learn How To Claim This Growth.] Access the webinar instantly →

Know your top SERP features: Top 10 SERP features in the US and UK

By looking at the best SERP features in a country-specific way like the US and UK, you’ll gain insight into what’s needed in your strategy to be successful.

Similarweb, February 2022

Remember to regularly analyze SERP features by market as they are constantly changing.

Top Tips for Optimizing SERP Features

To get started, figure out who your top five competitors are and use that information to uncover the most important SERP features that those competitors rank for.

Then start optimizing to dominate those SERP features.

Here are some tips for optimizing the various SERP features:

“Related Issues” Tips

  • Use unique content: Make sure you don’t have duplicate, similar, or thin content issues.
  • Take advantage of a keyword generator: Enhance content with topic-related keywords that trigger related questions.
  • Aim to be included in content hubs: become an authority on relevant and related topics.

“Instant Replies” Tips

  • Use unique content: Make sure you don’t have duplicate, similar, or thin content issues.
  • Use semantics: use semantic keywords in your content and HTML (eg H2s).
  • Create quality content: Answer the question in the first paragraph. Related questions must be answered implicitly or explicitly.
  • Stay on topic: Focus on your area of ​​expertise so you can win (e.g. internal linking).

[Discover Tips For 3 More SERP Features] Access the webinar instantly →

Key points to remember

  • We have many SERP behaviors. SERP features exist to help us find quality information as quickly as possible.
  • While SERP Features in the US and UK are growing, they are very different. International brands must have country-specific content marketing strategies to win in their market.
  • Identify your best opportunities and apply optimization best practices to succeed.

[Slides] 2022 SERP Feature Trends and Tips for a Better SEO Strategy

Here is the presentation:

2022 SERP Feature Trends and Tips for a Better SEO Strategy from Search Engine Journal

Join us for our next webinar!

Large Scale SEO: What Large Ecommerce Sites Are Doing Differently

Do you find it more difficult to be discovered by new customers lately? E-commerce has never offered so many opportunities and faced so much competition as it does today. Learn how to scale your SEO efforts and grow your eCommerce business like the greats during our next webinar on March 9 at 2 p.m. ET.


Image credits

Featured Image: Paulo Bobita/Search Engine Journal

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