Overall, social media advertising is not an expensive expense. After all, you can run most ads for just a few dollars – and if your target audience is pegged and you choose the right ad settings, those few bucks can get you quite far.
However, if you don’t handle social advertising properly, any money spent is money wasted. Plus, since digital ads can do wonders for your brand, it’s a huge opportunity to let go.
In this article, we’re going to go over some of the biggest social advertising myths that hold back brands. This way, you can avoid the mistakes made by too many brands and come out on top from the start.
Myth: having a social media presence is enough
Some brands mistakenly think that if they are present on social media, the platform will do the rest of the work for them. You are there, your audience is there, that’s all you need, right? It couldn’t be further from the truth.
There is nothing worse than an inactive social media account, which screams, “We are unprofessional and we don’t care about our brand presence.” You’d better have no social media profile than an inactive profile.
When it comes to social media marketing – advertising included – you can’t define it and forget it. You should regularly engage with your audience and measure the impact you have with your posts and ads. Then you need to make adjustments to your campaigns to correct your mistakes and try to do better. Rinse, repeat.
Myth: my clients don’t spend time on social media
While it is true that some of your individual customers do not frequent social media, your target audience as a whole is probably on some form of social media – which means that you should strive to put in place marketing campaigns and advertising. somewhere.
For example, if your audience isn’t on Instagram or TikTok, which cater to younger users, they might be on Facebook, which has a higher percentage of older users. Or, if they’re not on Twitter, maybe it’s because they prefer YouTube’s video format first.
The point is, it’s likely that your audience is using some type of social media. It’s your job to figure out which one and then create a presence there so you can reach them. Additionally, you may need to use different platforms to reach different segments of your audience, so keep an open mind when starting out.
Myth: Serving social media ads makes newsletters unimportant
Social advertising should only be one part of a larger marketing strategy. And part of this marketing strategy should definitely include newsletter and email marketing.
Yes, social media can provide more engagement opportunities since people cannot comment on newsletters. And some social media platforms have been launched more recently than, say, MailChimp. However, email marketing is still hugely beneficial – in some cases it even works better than social media. Plus, there is a lot you can do with it. For example, by including affiliate links in your newsletter, you can use it for social advertising, not just for sharing information.
One of the reasons email marketing is so great is that the subscriber has chosen to receive information from you. This means they’re more vetted than someone who sees your post on social media or even someone who is smartly targeted by an ad’s demographics. Plus, newsletters stay in a person’s inbox until they’re ready to open it, so they’ll receive it when they’re in a prime position to take in (and act on). ) information.
Myth: You must be present on all social platforms
Nope! This one is definitely not true – it’s not even suggested. Having a profile on each social platform is the perfect way to disperse yourself.
Instead, a better approach is to choose only the platforms that are most relevant to your brand and audience. If that means you want to at least have an active account everywhere, start slow. Open and hold one or two profiles, then only move on to the next when you have them in hand.
Also, when it comes to advertising, you are not required to serve ads on all platforms on which you have a profile. For example, you may find that you get fantastic organic traffic on Pinterest, but your Facebook posts don’t have a very impressive reach. In this case, focus your ad budget on Facebook ads.
Sales conversions aren’t the only great results
Ultimately, you want your business to make more money, which means that making more sales will be a huge goal. But don’t underestimate the power of brand awareness. Even if some of the people you reach don’t buy from your business, people they or they achieve power.
For example, let’s say you post your products on Pinterest. Some of your followers repost your Pins, but they never actually buy. That’s okay – their followers will see your products and they could become customers.
This is why brand awareness announcements exist. Yes, some of them will lead directly to sales, but the main idea is that the more your brand is present, the more your audience will grow. And as your audience grows, so will the number of people who actually buy from you.
Each brand is unique, and you might find that you don’t agree with all of the myths on this list. For example, maybe you sell such a variety of products that your audience covers all social platforms. Or maybe you are marketing a service that appeals to non-users of the technology so that your audience is really not online at all.
You don’t have to blindly follow social media marketing tips just because the tips apply to the masses. Instead, select the suggestions that make the most sense for your business and leave the rest behind. This is the way to create a truly tailored strategy that will get the best results.