Local SEO aims to increase the visibility of a business in local search results. It increases the ranking of sites in search engines and local searches. Local SEO also increases conversion rates and lowers customer acquisition costs by connecting with customers looking for what your business has to offer. Plus, it increases your site’s organic traffic, helps build more qualified links, and makes it easy for mobile users to find you. Here are local SEO tips for small businesses.
1. Local keyword research
Local Keywords are a good way for locals and web crawlers to find you. Keyword research helps you know how you rank for keywords and keywords that you can easily rank for. It also lets you see which keywords your competition is ranking for. Plus, keyword research helps you know what people are looking for so you can tailor your content to meet their needs.
For your local business, including your city name in your keyword will help locals reach you faster. You can also consider long tail keywords as they increase your business visibility and help you rank higher in the SERPs.
2. Create a blog and post local content
Now that you have the right local keywords, consider starting a blog and posting content with all the keywords splashed into your posts. The content you create should be of high quality and of great value to your website visitors and especially locals. Readers love content that solves their problems while educating them, so create content based on what they’re looking for in search engines and optimize your posts for SEO. This will help increase traffic, improve your rankings, boost local SEO, and generate quality leads.
3. Page load time
Your page load time not only affects SEO but user experience as well. Search engines rank sites that have fast load times and improve user experience. If your site has a slow load time, visitors will abandon your site, lowering your rankings and ruining your local SEO. Optimize your website for speed improves your site’s load time and improves user experience, increasing your search engine rankings and improving your local SEO.
4. Make your site mobile friendly
In 2019, Google had 61% of organic mobile search traffic. Making your website mobile friendly will allow you to expand your reach and increase your customer base. To make your site mobile friendly, select a responsive mobile theme and optimize your mobile site by compressing images and consider hosting your videos with third parties like YouTube. Use standard font size and eliminate pop-ups for better user experience.
5. Encourage customer feedback
A significant number of great testimonials on your website boosts your local SEO, helping your site to rank high in search engine results. While it can be difficult to get your customers to view your website, find ways to attract them. Quality customer service are a great way to get your customers to leave positive reviews on your website. This will allow prospects to trust you more, thus increasing your leads and conversions.
Local SEO is a great option for small businesses to improve growth. Use these SEO tips to grow your local customer base.