5 times Google overshadowed Apple at the Pixel 7 event


The search engine giant held a Made by Google event on October 6 to showcase its new Pixel product portfolio, including the Google Pixel Watch, Google Pixel Slate and the new Pixel 7 lineup.

However, we couldn’t help but detect a faint tone of “Hey, remember we did it first!” after speakers reminded the audience that Google had started several smartphone trends that Apple is now following. And sure enough, one rep couldn’t help but dig into Apple’s resistance to jumping on the RCS bandwagon.

That being said, here are all the dark moments we spotted throughout the Pixel event.

1. We popularized the always-on display function

“We take it as a compliment when others in the industry follow our lead,” said Brian Rakowski, vice president of product management at Google, adding that he was Google which launched the always-on display and preview feature with the introduction of the Pixel 2 phone.

Permanent display

Permanent display (Image credit: future)

Apple made a big splash about the new always-on display perk now available on the iPhone 14 Pro and iPhone 14 Pro Max phones, announcing that it allows users to glance at their handsets to spot key information (for example, time, live activities and iOS). 16 lock screen widgets). As such, with Google hinting that it popularized always-on display during the Pixel 7 event, we couldn’t help but detect a hint of “you get that idea of ​​us!” the shadow of the search engine giant.

2. We’re setting the standard for Night Mode

Rakowski reminded viewers that it was Google that set the bar for night mode photography with its Night Sight feature launched with Pixel 3.

Night vision

Night vision (Image credit: future)

The Pixel 3 launched in October 2018 with the Night Sight perk, but Apple didn’t jump on board the night mode photography craze until it introduced the iPhone 11 in 2019. Google could technically let’s say it laid the groundwork for improved night shots, but Apple can arguably use the old “we took your idea and made it better” line.

Sift through confrontations that pit the Pixel’s night vision against the iPhone’s night mode (e.g. Entry mag and Screen Rant), reviewers favor the latter, concluding that night shots appear brighter and clearer on the iOS device.

3. We had car crash detection 3 years ago

With Rakowski stating that Google introduced car detection to Pixel phones three years ago, we can’t help but hear an “Oh, that’s then 2019″ tone regarding Apple implementing the feature on the iPhone 14 lineup.

Pixel crash detection

Pixel crash detection (Image credit: future)

Google added that it has many other security-focused features, including Safety Check and Emergency Sharing. The former alerts emergency contacts if you’re unable to check in with the personal safety app; the latter gives your location to selected contacts if you are in danger.

If Apple wanted to outdo Google, it would likely remind the search engine giant that the new iPhone 14 has an Emergency SOS feature via satellite, allowing users to contact emergency service providers without Wi-Fi or service. cellular. Checkmate!

4. Why don’t you use RCS?

“When it comes to text messages, Pixel uses RCS for enhanced media sharing and end-to-end encryption,” Rakowski said. The Google vice president pointed out that Rich Communication Services (RCS), an SMS protocol that facilitates interoperability between devices for messaging, is the “modern industry standard”.

Throwing shade at Apple, he added that he had already been adopted by more of the industry, eliciting some laughter from his audience. It’s no secret that Google is campaigning for Apple is boarding the RCS train.

“It’s time for Apple to fix SMS”, a online campaign says. “It’s not about the color of the bubbles. It’s blurry videos, interrupted group chats, missing read receipts and keystroke indicators, no texting over Wi-Fi, etc. These issues exist because Apple refuses to embrace modern texting standards when people with iPhones and Android phones text each other.”

Apple, however, refuses to budge. The Cupertino-based tech giant is stubbornly ditching its proprietary services and products in favor of standardization. Case in point: European Union lawmakers had to force Apple to adopt USB-C, otherwise Apple wouldn’t even consider eliminating its Lightning ports and cables.

5. The Pixel 7 design is better than the iPhone 14

Google overshadowed Apple by bragging about the Pixel 7’s “smooth, rounded surfaces”, a total of 180 compared to the square edges of the iPhone 14. Google noted that we pull our phones in and out of our bags and pockets a hundred times a day, so the Pixel 7’s design is more ergonomic and comfortable as we reach for the handset frequently.

iPhone 14 Pro Max

iPhone 14 Pro Max (Image credit: Laptop Mag)

Sorry for Apple, but in this case Google is right. Unfortunately, wrapping your hand around the square iPhone isn’t the most pleasant feeling.

At the end of the line

Although Google has overshadowed Apple for following its lead, the search engine giant has also pulled a few pages from Apple’s playbook.

For example, Google announced a new video feature called Cinematic Blur, a benefit that brings a rack-focus effect to videos. It’s awfully similar to the Cinematic Mode feature that Apple introduced with the iPhone 13. Google’s focus on security is another strategy it’s adopting from Apple as more and more people search for devices that minimize their digital footprint when browsing the web.

The moral of the story? Apple and Google borrow catchy ideas from each other and try to improve them. If anyone claims that Google is copying Apple, or vice versa, just share this article; That’ll shut them up for good!


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