5 tips from an SEO expert

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Want to know the secrets to getting your written content seen and ranked faster?

Want to know what slows everything down?

We can help you understand how your content is noticed and crawled by Google so you can build naturally higher-ranking pages, blogs, and more.

Once you understand how Google sees your content, you can quickly figure out how to get it online faster on the SERPs.

Real-time log file information can become your secret ingredient to improving content and SEO.

On May 18, I hosted a webinar by Steven Van Vessum, Director of Organic Marketing at ContentKing/Conductor.

He showed how you can easily use log file information to improve crawling and indexing, leading to higher-ranking content.

Here is a summary of the webinar.

To access the full presentation, fill out the form.

How to get crawled and ranked faster

Chances are you’ll run into these issues, like most businesses:

  • Considerable delays in crawling and indexing.
  • Production of X amount of content per month.
  • Inability to explain search engine behavior.
  • Lack of leverage on data sources.

[Overcome these issues with our key insights] Get instant access to this webinar →

Tip #1: Make sure your content is highly discoverable.

Make life easier for search engines by:

  • Update your XML sitemaps.
  • Provide relevant internal links.
  • Promote content successfully.

Tip #2: Avoid roadblocks.

Avoid these obstacles for search engines trying to crawl your site:

  • Canonical tag issues.
  • Robots Directive issues.
  • Problems with robots.txt.

Tip #3: Get relevant and authoritative backlinks.

To get content crawled, indexed, and ranked quickly, find a way to get relevant, authoritative backlinks.

This will boost the success of your content.

[Learn tips for building these backlinks] Get instant access to this webinar →

Tip #4: Take advantage of log files.

What are log files?

These are text files containing the records of:

  • All requests a server has received from humans and bots.
  • Your site’s responses to these requests.

They show the real behavior of robots and are essential to understand how they crawl your site.

[Find out what other gems are included in log files] Access the webinar instantly →

Businesses need easy access to log file information for content teams to succeed.

When you have this information, you can start thinking critically and get answers to questions like:

  • Has Google already crawled these new pages?
  • Has Google refreshed the pages you updated?
  • Did Google try to crawl pages when it was having trouble?
  • How often are your pages crawled, on average?

Improve your SEO with log files

Log files are traditionally:

  • Inefficient and time-consuming.
  • Traditionally stored in silos as excel sheets, making information difficult to access.
  • Often only examined once a year.

[Discover how often you should be checking log files] Access the webinar instantly →

Luckily, there are easier ways to get your hands on these log files than the traditional method.

The answer lies in the CDN logs.

What are CDN logs?

CDN logs are databases that are stored on services like CloudFlare’s CDN, which are basically networks around the world that have copies of sites.

Many of these CDN sites keep logs.

These logs are updated in real time and are often available through a plug-and-play connector.

Connecting this log information to your content inventory allows you to see data such as how often your newly published posts are crawled.

So instead of browsing Excel datasheets, you can quickly view log files this way.

Old and new way to view log files, ContentKing, May 2022

Valuable insights you get with CDN logs

When you use CDN logs to improve crawling and indexing, you will be able to get data that will help you answer the following questions:

New CDN Log Insights page

  • How long does it take search engines to crawl new pages?
  • Can you speed up crawl time with improved content promotion or internal linking?
  • Is there a correlation between crawl frequency and internal links?
  • Can you switch from manually analyzing raw logs to automatically extracting information?

Updated CDN logs information for the page

  • Has Google picked up your upgrades yet?
  • How long does Google refresh pages after making updates?
  • Is there an increase in crawl activity after making changes?

CDN Robots.txt Log Previews

  • Has Google re-explored the new robots.txt guidelines?

CDN Log Insights XML Sitemaps

  • Did Google re-crawl my XML sitemap after updating it?

Tip #5: Leverage Google Search Console.

Once you see real-time log file information and notice that search engines have yet to crawl your newly published pages, it is worth checking Google Search Console.

This gives Google a boost.

Make content discovery easier with CDN logs.

Get CDN logs through the top four providers.

[Discover the four big providers of CDN logs] Access the webinar instantly →

If you use any of them, you will be able to access those CDN log files and start upping your SEO game.

[Slides] Get Content Crawled and Ranked Faster: 5 Tips From an SEO Expert

Here is the presentation:

Get Content Crawled and Ranked Faster: 5 Tips From an SEO Expert of Search Engine Journal

Join us for our next webinar!

Top 5 Ways to Generate Revenue with a Clean Marketing Tech Stack

How many apps has your team added to your site to improve the customer experience?

Learn how to navigate the sea of ​​website apps and find the right solutions for your business in our next webinar on June 1 at 2 p.m. ET.

Image credits

Featured Image: Paulo Bobita/Search Engine Journal

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