This post was sponsored by Bright Data. The opinions expressed in this article are those of the sponsor.
You know the story, every SEO professional learns and uses the same methods to build their SEO strategy.
So how do you uncover hidden gems that help propel your local brand to the top of search engine results pages (SERPs)?
How to elevate yourself from a simple professional to an SEO expert?
Where did you get actionable insights that help you claim a top position in the SERP?
Digital marketers know that to earn a top position on the SERP, they need to understand how the SERP works.
The solution: Actionable research insights can be discovered with SERP-APIs.
Being able to see what makes or breaks a top spot in a search will help you create a winning strategy.
Digital marketers use SERP APIs, or SERP scrapers, to create:
- Brand sentiment strategies.
- Online reputation management (ORM) strategies.
- Improvement of keyword ranking strategies to modify their positioning and increase their visibility in search engines.
Before you take your first steps towards a stronger local SEO strategy, let’s explore what a SERP API is.
What is a SERP API?
SERP-APIs are automated tools that extract public web datasets from SERPs.
They focus on providing web data from paid and organic search results of different keywords and queries entered into search engines.
SERP APIs can help you outrank your competitors by:
1. Automatic targeting of unique parameters, including:
- Location (targeting at the city level).
- Safe mode.
2. Automatically analyze various search engine features, such as:
These two automated public datasets Help you:
- Watch your competition.
- Discover hidden trends.
- Improve paid advertising campaigns.
- Expose content gaps.
- Understand how your content is performing across regions.
What are SERP APIs used for?
SERP APIs, especially automated ones like Bright Data SERP API tool helps you:
- Easily uncover harmful ratings and bad press so you can repair your reputation.
- Create an SEO keyword strategy based on real-time web data, rather than historical data.
- Develop a content strategy that helps search engines understand your business and rank you higher.
- Discover the best backlinking opportunities.
- Automatically obtain information and save time during the SEO research phases.
1. Find out and fix bad reviews and tap to increase SERP ranking
You can use SERP APIs to manage your organization’s online reputation.
Worried about bad public relations? Be alerted to be able to anticipate it.
Wondering if bad reviews make your products appear lower on the SERPs? Find out in seconds.
SERP APIs can help you and your team with online reputation management (ORM).
How? By quickly scraping all public web data from search engines and seeing, at a glance, which pages rank highest – for positive and negative reasons – when searching for branded keywords or -product keys.
Your automated SERP API tool will show you how your brand is positioned with the public and how its position is influenced by these factors.
From there, you can develop a superior strategy that counteracts all negative content with positive content – leveraging insights from web SERP data to optimize your brand reputation and reach.
For instanceSEO teams can see how their reviews and ratings compare to those of their competitors and monitor any negative press or comments about their brand.
With the aid of Automated SERP API can quickly show the types of websites that appear first in searches and whether or not they place the brand in a favorable position.
2. Build your strategy with real-time keyword research and web data
Traditional SEO tools rely on historical data to give you insight, providing results or data from a week or more ago.
Often they don’t give users the option to search by city or other detailed parameters. This becomes a problem for local SEO specialists because search engine results for a keyword in Miami will appear differently than they will in Orlando.
It’s time to get ahead of your competition by creating your strategy from real-time web data.
How? SERP APIs have the ability to fetch public web data from search engine results pages in real-time from any country, city, or location, making them perfect for international SEO and local SEO.
You will be able to create local SEO strategies and ORM strategies that improve your brand’s ranking position across placements in real time.
Using an automated system SERP Scraper you can:
- Track changes in local search engine results or rankings against your competitors.
- Discover specific keyword, description, and link trends.
- Optimize advertising campaigns.
- Locate untapped backlink opportunities.
- Duplicate data affecting search positioning.
3. Automatically see search trends and discover content gaps
You can use SERP APIs to uncover search engine trends and expose gaps in your content marketing strategy.
Web data collected from SERP APIs can identify new, trending content ideas — such as blogs, articles, or videos — that can help you create and manage high-quality content that drives organic traffic.
How? A Automated SERP API can give you instant insight into what your 2023 content strategy should contain.
4. Get instant insights into the most effective title tags, meta descriptions, and backlink opportunities
SERP APIs fetch titles, tags, and descriptions from SERPs.
This means you can see the content you need without surfing hundreds of SERPs.
With this information, you can better optimize your pages so that they appear higher in searches than your competitors’ pages, products or services.
How? By scraping competitor results, public websites, and content, you can identify areas where you can improve your own title tags and meta descriptions.
You can also locate untapped backlink opportunities to further improve their pages and ensure they appear first in trending search results.
The best part? You can do this automatically.
5. Automate your SERP scraping tasks with SERP APIs
SERP APIs can automate the SERP scraping process.
If you are a local business with many sites or an international SEO professional who uses a local SEO strategy for international rankings, you know this as well: many different elements can affect the results shown on a page, including the location, search history and device.
SEO agencies also have multiple clients, and it can take hours to do a manual scraping for each one.
Therefore, it is not possible to manually survey the SERPs and return accurate results in real time.
How? SERP scrapers allow you to automate and extract web data from countless sources at once, allowing your teams to collect large volumes of data at a faster rate and have greater visibility into their positioning in the results of research.
Many web data providers offer SERP APIs that require little or no experience to extract web data from results pages.
These tools are specifically designed to target all major search engines.
Similar to the data collection framework, some tools even come with unblocking technology, and more importantly, the data provider will automatically update SERP APIs after search engines make changes to search pages. results, ensuring accurate and uninterrupted real-time web data collection.
This is extremely important as constant changes are made to the structure and algorithms of SERPs, and new features are added to these pages more frequently.
Equip your SEO teams with secure SEO automation, today
SERP APIs can provide you with the additional tools you need to optimize your strategies for ORM, localized SEO, content optimization, real-time rank tracking, and other SEO-related projects.
With the help of SERP APIs, collecting accurate and real-time web SERP data has become a much more manageable task and has provided SEO teams with a direct line to different audiences and SERPs around the world.