With experts estimating that the size of the creators’ economy has passed the $ 100 billion markIt’s not surprising to see new companies appearing to cash in and old ones pivoting to claim their rights.
What is sorely lacking in the landscape of the creator economy are companies focused on the creators, rather than the money that can be made from the creators. TipSnaps shines in this category as a company where creators come first.
Co-founded by Lyonel Dougé in 2017, TipSnaps is a monetization platform for creators that presents creators with a host of new design elements aimed at giving them more visibility and a better idea of what viewers – called ” rockers’ – want to see.
‘Tip Pools’ allow fans to initiate and fund content requests
The standard paradigm in the world of creator monetization puts all risk on the creator. They invest in, develop and release new content in the hope that fans will respond. TipSnaps turns this paradigm upside down with a unique concept known as “Tip Pools” that allows fans to ask exactly what they want from creators.
TipSnaps calls Tip Pools “crowdfunding for content requests”. Fans rally up and ask what they want to see, committing to pay a certain amount when the content is delivered. Content developed in this way is often fueled by trending topics and is uniquely positioned to go viral, two wins for creators.
The tips pools already created on the TipSnaps include a call for Ray Allen and Steph Curry to participate in a three-point shootout and a call for Rep. Alexandria Ocasio-Cortez and Rep. Marjorie Taylor-Greene to debate the “Green New Deal”, ”the profits of each contest being donated to the charities chosen by the participants.
Vertical categories allow designers to find a home within a home
As the number of creators on any platform increases, the chances of being discovered decrease. Experts estimate that there are over 50 million content creators competing for subscribers and fans. TipSnaps, which has already attracted 425,000 registered users and 8 million unique visitors, solves this problem by offering niches or vertical categories.
Creators who find a home on TipSnaps may have an easier time finding the right fans by defining themselves in the right vertical. Examples of TipSnaps vertical niches include “Hair & Beauty”, “Fitness” and “Culinary”.
TipSnaps opens doors for color designers
Perhaps the most notable feature of TipSnaps is the priority it places on promoting color designers. TipSnaps founder Lyonel Dougé, who is the son of Haitian immigrants, is uniquely placed to understand the challenges faced by black and brown entrepreneurs. Dougé and co-founder Dr. Vic Boddie share a commitment to making TipSnaps a platform that brings fairness to underserved creators.
TipSnaps, which has the distinction of being the premier black-owned designer platform, has previously shown a commitment to promoting color designers by manually highlighting them within the platform and using its influence on social networks to encourage and promote Black and Maroon creators. . Plans for the remainder of 2021 include growing and promoting vertical niches focused on black hair and beauty experts, black comedians and black fitness designers.
Creators keep more of their income with TipSnaps
In a powerful game to keep creators away from other monetization platforms, TipSnaps only retains 10% of creator revenue. OnlyFans, which is perhaps the most well-known platform that TipSnaps competes with, retains 20%. YouTube retains 45%.
Since its launch in 2017, TipSnaps has attracted over 50,000 creators and generated over $ 2 million in gross sales in the market. After closing a pre-seed funding round in January 2021, it continues its mission to perfect a platform that will allow social media monetization to evolve while bringing equity to the creator economy. Those interested in joining the designer revolution can find out more at www.tipsnaps.com.