As part of continued expansion, Horizon Media acquires experiential transformation pioneer First Tube


“Some companies have chosen to reactively scale back during this time, but Horizon is focused on the long term,” said Bill Koenigsberg, CEO and Founder of Horizon Media. “We make strategic investments in technology and creativity platforms that meet and exceed our clients’ desire to better connect their brands to consumers in more meaningful ways today and in the future. Our daily goal is to to be our customers’ most valuable partner, and we make this possible by constantly helping to boost their business with expanded offerings, relevant innovations, and enhanced marketing and growth service capabilities that reach their audiences in new and different – whether it’s metaverse, NFTs, Web3.0, experiential solutions, data solutions or beyond.”

Founded in 2017, First Tube is a pioneer in the “experiential transformation” space, combining the power of performance media with experiential, delivering a new format for brands to harness creative, experiences , content and media – all in one solution. The company has generated substantial ROI for leading global brands in many categories including CPG, DTC, Financial Services, Media, Retail, Technology and more. First Tube will continue to operate as a stand-alone company and will be led by André BeranbomCEO and co-founder.

“The acquisition not only expands our creative and innovative solutions, it is also truly symbiotic – Horizon and First Tube benefit from each other’s expertise,” said Donnie Williams, EVP/Chief Digital Officer, Horizon Media. “Following the launch of our Metaverse and Web3-focused unit, Chapter & Verse, earlier this month, this move significantly strengthens Horizon’s position as we guide customers to Web3 and Metaverse, while giving First Tube a foothold in the Metaverse itself. .”

Experiential transformation – the marketing discipline that transforms a brand’s assets into dynamic content never experienced before – is forcing titanic change in the world $71 billion experiential marketing industry (by PQ Media) while helping advertisers go beyond traditional formats and create meaningful experiences. A recent example around the governor’s ball was produced by First Tube and took place and aired live on June 9, 2022.

“Horizon is a market leader, leading data-driven marketing solutions, so the unique opportunity to add exciting capability with deep expertise across their portfolio, while accelerating our leadership position in the market, is an easy win-win,” Beranbom said. . “This move invests in First Tube’s innovation and technology roadmap, while ensuring that we can capitalize on the tremendous opportunities ahead across Horizon’s portfolio.

Horizon Media

Horizon MediaInc, the largest American media agency according to AdAge Data Center 2022, delivers data-driven business results for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New Yorkand with offices at Los Angeles and Torontothe company employs 2,400 people and has media investments of more than $9 billion. Horizon Media’s core belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees, resulting in industry-leading levels of job satisfaction. industry (Glassdoor). The company is regularly recognized by independent media for its client excellence and has won several “Best Workplaces” awards reflecting its commitment to DEI and the lives and well-being of everyone at Horizon Media.

About the first tube

first hit is a leading branded live experience marketing platform designed to deliver “always on” premium video content distributed at scale, resulting in a clear ROI. Founded in 2017 at Brooklyn, New YorkFTM is a team of music experts, filmmakers, digital marketers and technologists who have implemented a full-service approach that has powered thousands of digital experiences delivering billions of views for some of the biggest brands in the world.

SOURCEHorizon Media


About Author

Comments are closed.