Cerence expands cloud capabilities for Korean drivers


BURLINGTON, Mass., Feb. 17 10, 2022 (GLOBE NEWSWIRE) — Cerence Inc. (NASDAQ: CRNC), AI for a world in motion, today announced that it has enhanced its cloud services capabilities in Korea with new interoperability with KT Genie’s GiGA, the company voice-activated virtual assistant. Leveraging Cerence’s Cognitive Arbiter, Mercedes-Benz Korea has signed on as the first automaker to bring this built-in capability to drivers of select models including Mercedes-Benz S-Class, Mercedes-Benz EQS, Mercedes-Benz E-Class , Mercedes-Benz EQA, and more in Korea via its Mercedes-Benz User Experience (MBUX), intuitive infotainment and virtual assistant system.

KT, Korea’s largest telecom operator and digital platform company, launched GiGA Genie in 2017 as an AI-powered TV set-top box and integrated virtual assistant. Today, GiGA Genie offers its three million users voice access to a wide variety of popular KT content and services, including music, videos, games, shopping, general knowledge, and more. To further expand user access to GiGA Genie, Cerence and KT have partnered to bring the intelligent capabilities of GiGA Genie directly into Cerence-powered car assistants through Cerence Cognitive Arbitrator. In the case of MBUX, drivers can, for example, say: “Hey Mercedes, how many did Parasite gross at the box office? or “Hey Mercedes, what am I having dinner tonight?” MBUX intuitively knows where to route the request and how to best perform the action the driver wants, providing a streamlined and effortless user experience.

“GiGA Genie has been a driving force behind the growing popularity of voice assistants in Korea,” said Kangrim Choi, SVP and Head of AI Mobility Business Unit, KT. “We are proud to partner with Cerence to bring GiGA Genie into an entirely new environment in an integrated, seamless offering that makes it easier for drivers to access content, services and assistant features on the go.”

“Consumers around the world have an ever-expanding digital life spanning a variety of assistants and services. As their ecosystems become more complex, interoperability is key, especially in the car,” said Stefan Ortmanns, Cerence CEO “By leveraging our Cerence Cognitive Arbiter to make GiGA Genie accessible through the car assistant, KT has firmly established its commitment to a simple and intuitive user experience. We are excited to team up with KT and support our long-time partner, Mercedes-Benz, which brings this important capability to drivers of select Mercedes-Benz models in Korea.”

Cerence Cognitive Arbitrator enables automakers to quickly and easily create in-vehicle voice systems that provide coexistence between the wide variety of virtual assistants, third-party services and content – including KT’s GiGA Genie – available in the global digital ecosystem of today. Through a single interface, Cerence Cognitive Arbitrator removes the complexity of whether the Cerence-powered or GiGA Genie-powered assistant should perform a given task, providing drivers with flexibility and enabling automakers to retain brand experience and vehicle ownership. data. Cerence Cognitive Arbitrator serves as a voice router, listening, understanding, and routing user requests to best accomplish the task, without needing to specify which assistant should receive and process the request.

To learn more about Cerence, visit www.cerence.com and follow the company on LinkedIn and Twitter.

About Cerence Inc.
Cerence (NASDAQ: CRNC) is the global industry leader in creating unique and moving experiences for the world of mobility. As an innovation partner of the world’s leading automotive and mobility equipment manufacturers, it helps advance the future of connected mobility through intuitive and powerful interaction between humans and their cars, two-wheelers and even people. elevators, connecting consumers’ digital lives to their daily journeys. no matter where they are. Cerence’s track record is built on more than 20 years of know-how and more than 400 million cars delivered with Cerence technology. Whether it’s connected cars, self-driving cars, electric vehicles or buildings, Cerence is paving the way. For more information, visit www.cerence.com.

About KT Inc.
KT Corp. (KRX: 030200; NYSE: KT), Korea’s largest telecom operator and digital platform company, is leading the new era of innovations in one of the world’s most connected countries with the 5G, Big Data, Cloud, IoT, Blockchain and other transformative technologies. KT launched the world’s first domestic commercial 5G network in April 2019, after demonstrating the first trial 5G services at the PyeongChang Winter Olympics in February 2018. KT will provide the most essential and innovative services and solutions to its customers around the world as the first frontier in the next technological revolution and the world leader in ICT.

Contact information
Kate Hickman
Cerence Inc.
Tel: 339-215-4583
Email: [email protected]

Seongyoung Yang
KT Corp.
Email: [email protected]


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