(WTAJ) – Some people love cilantro, but others think it tastes like soap, so it’s okay for Chipotle to release cilantro bars of soap to give your shower a little boost.
The new all-natural soap has a fresh scent and is “perfect” for anyone who loves or hates cilantro, also known as cilantro. The debate raged across multiple social media platforms between fans and “enemies”.
About 4-14% of the population are genetically hardwired to experience a soapy flavor when they eat cilantro. People who think it tastes like soap have a “variation in a group of scent receptor genes that allows them to strongly perceive the soapy-tasting aldehydes in cilantro leaves,” according to Britannica.
“Our cilantro soap is part of a larger trend of turning digital moments into real experiences,” said Chris Brandt, chief marketing officer. “Every Chipotle fan, regardless of their side of the great cilantro debate, can appreciate this fan-inspired gift. “
The soap sells for $ 8 a bar and can be found at chipotlegoods.com.
Chipotlegoods.com also offers crisps and guac slip-on sandals, Carhart gear and more for that super Chipotle fan in your life.
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