In the age of digitalization, social media is no longer an afterthought, it’s a necessity. Developing an effective social media strategy is key to helping businesses build their brand and grow. And an important part of this strategy is content creation.
DashoContent saw this massive need and designed a platform to help businesses through its on-demand social media content service. Targeting e-commerce businesses and micro, small, and medium-sized enterprises (MSMEs), the software-as-a-service (SAAS) platform provides quick and easy access to personalized social media content.
According to its CEO, Fleire Castro, DashoContent is the only creative content agency in the Philippines that specializes in content development for social media platforms.
“A common problem for MSMEs is their struggle to do everything on their own, including social media content. This problem is exacerbated by a lack of knowledge, skills or resources to create effective social media content,” she said.
With the platform, clients no longer need to do social media copywriting themselves or source from digital marketing agencies, which can be expensive and time-consuming. This frees them to focus on growing their business.
Clients are paired with a creator, who produces social media copy tailored to their needs and target audience. On average, it takes about three to five business days to generate content for four posts, including royalty-free images.
Castro, who has 15 years of experience in the digital marketing industry, highlights the traceability of the content creation process on DashoContent. “We don’t just track the progress of a content request, we also make sure the client can preview the social media post before approval, including its anatomy, like captions, graphics and platforms it will be used for,” she says.
“Our platform ensures there is an audit trail and accountability. Customers can see different versions of the post while the creator is working; anyone can go back and see the edit history. This is how we go granular.
Although DashoContent generates social media content for customers, it does not manage their social media posts.
The basic subscription service starts from $100 for four content posts per month. Castro added that the platform is expected to expand its reach to the rest of the Philippines, and eventually Southeast Asia.
DashoContent was among ten finalists in the Alibaba Cloud x KrASIA Global Startup Accelerator Philippines Demo Day held on February 8.