Bringing a fun and healthy twist to conventional cooking, Disney Delicious – a brand new series is launching on Disney India YouTube and social media platforms in collaboration with IKEA. The series stars popular and celebrity chef Vicky Ratnani alongside child actor Suvi and is set to premiere on September 30.
Set in the gourmet chef – Vicky’s specially designed IKEA kitchen, the 10-part episode series will see Vicky’s neighbor, 12-year-old Suvi, come in with sometimes wacky new dietary requests. Like all children, Suvi is always looking for variety, fun and novelty in her everyday cooking and chef Vicky is happy to take on any culinary challenge her young neighbor throws at her. Amidst their amusing banter, the show takes viewers through the wide range of IKEA kitchen products that this fantastic duo use to mix, grill, roast, simmer and bake the tastiest, tastiest and supremely nutritious meals. that children and adults are related. to savor!
“We have always believed that our iconic characters, our storytelling, and our far-reaching platforms entertaining children and families, have the ability to bring about positive change in the lives of our fans. With Disney Delicious, we have a fun food story that focuses on healthy living through the delicious, fun and healthy recipes Chef Vicky will cook. We are happy to partner with IKEA who have enhanced the storytelling experience with their specially designed kitchen and diverse kitchen products,” said – Kevin Vaz, Manager, Network Entertainment Channels, Disney Star
“We appreciate that there is a loyal and engaged community of nearly 9 million fans across our digital platforms. We’ve explored new formats to reach them and Disney Delicious is another attempt to engage with fans in a way they appreciate and love.”
The brand entertained fans with engaging content on its digital platforms, complementing already popular offerings on Disney Kids Network TV channels. With Disney Delicious, fans of digital platforms will be able to experience a fun and interactive form of storytelling that also supports Disney’s healthy living initiative by encouraging children and families to adopt healthy lifestyles.
Speaking on the association, Anna Ohlin, National Marketing Manager at IKEA India, said: “Our association with Disney Delicious is another step for us to show our focus on the wide range of kitchenware and crockery that we offer to our customers. The kitchen is an integral part of our homes and we are extremely proud that IKEA offers exceptional kitchen solutions to improve the daily lives of many Indians. From modular kitchens to functional accessories and bespoke products, our range is designed with consumer needs in mind. We are very pleased with this association as it is a wonderful platform for us to connect with a wider audience and demonstrate what IKEA has to offer in terms of functionality, choice and affordability. when it comes to the kitchens and appliances category.
Adding, Ms Ohlin said, “This collaboration gave us the opportunity to design the modular kitchen with functional accessories for the Disney Delicious series. The entire kitchen in the series takes place in an IKEA kitchen, as we want to show how a beautifully designed kitchen can be both functional and affordable. It was indeed an honor to work with celebrity chef Vicky Ratnani, and we are delighted to witness some great recipes from her using our unique range.
The series was produced by Foodlooking.