Dominic McGregor, who co-founded Social Chain alongside new Dragons’ Den investor Steven Bartlett, has been appointed by the government to help drive its social media strategy.
McGregor, who has thousands of followers on his social media platforms, has now been hired by the Cabinet Office to reach younger audiences and groups such as small business owners.
McGregor, 28, is the former COO of Social Chain, one of the fastest growing social media agencies in Europe.
Dominic, alongside his co-founder Steven Bartlett, helped grow Social Chain from a standing start to a $ 200 million revenue company with more than 750 employees in offices around the world. , notably in New York, Berlin and London.
He built a client portfolio that saw Social Chain working with some of the world’s biggest brands, such as Amazon, McDonald’s and the BBC, before listing Social Chain on the German stock exchange in 2019.
In April, he also joined Praetura Ventures, the Manchester-based venture capital investor, as one of four new operating partners.
In recent years, McGregor has used his experience building a business as well as his personal mental health journeys, such as battling burnout and impostor syndrome, to help other people.
The government has worked closely with social media platforms throughout the pandemic.
Major social media platforms popular with young people, including Snapchat, Reddit, TikTok and YouTube, have partnered with the government to promote information on life-saving vaccines.
It is hoped that the new initiative with popular platforms will help to further increase the participation rate.
Digital Secretary Oliver Dowden said: âOur vaccine rollout has been a great success and is now available to all adults.
âWe have worked closely with social media platforms throughout the pandemic to promote information on life-saving vaccines, and this new initiative with popular platforms will help increase adoption even further.
âWe are also fighting online disinformation through our new online safety bill to make sure people are not bombarded with harmful content. “