Emirates NBD Securities launches end-to-end digital onboarding platform

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By Leandra Monteiro

Today

Emirates NBD Securities, one of the leading brokerage in the United Arab Emirates, became the first securities brokerage to launch an end-to-end digital onboarding process. The newly launched platform allows over one million Emirates NBD clients to start trading instantly amid increased demand for shares and a strong pipeline of initial public offerings in the Dubai Financial Market (DFM).

The end-to-end digital process offered by the platform allows Emirates NBD clients to instantly acquire a DFM Investor Number (NIN) and an Emirates NBD Securities brokerage account. In three simple steps, users can now begin their trading journey and receive their trading account details and DFM NIN within minutes, eliminating the need to print, sign, scan and send documents by email. The upgraded platform replaces paper-based processes with a fully digitized brokerage account opening experience, giving investors quick access to the DFM, whose benchmark stock gauge ranks among the best-performing equity indices in the world this year.

In March, Emirates NBD Group launched an end-to-end IPO subscription website for individual investors with real-time subscription payment capabilities for UAE investors and bank transfer capabilities for non-UAE investors. . The new seamless onboarding process complements this initiative by providing instant access to IPO subscriptions and is part of a strategic collaboration with DFM to improve the investor base.

The enhanced onboarding process also provides access to other regional exchanges, advanced trading platforms, and apps. Investors can also maximize their returns with THARAA’, an innovative loyalty program from Emirates NBD that rewards every trade executed. As part of the Emirates NBD Banking Group, Emirates NBD Securities clients enjoy additional benefits such as the ability to manage the proceeds of their transactions in real time through their personal Emirates NBD Bank Account, a multipurpose settlement account with an Emirates NBD debit and the ability to invest in Shariah-compliant stocks through the bank’s Murabaha investment platform.

Commenting on the ad, Ahmed Al Qassim, Senior Executive Vice President and Group Head, Corporate & Institutional Banking at Emirates NBD Group said: “Emirates NBD Securities has leveraged the latest technology to give investors the quick and easy access they need to benefit from trading opportunities in the UAE. For the first time, investors can take advantage of a transparent and fully digitized account opening, allowing them to start trading instantly and monitor their portfolio performance in real time.We believe that the efforts of our fast-growing securities brokerage industry to remove commerce will increase the flow of capital to regional markets, improving market liquidity and strengthening the emirate’s position as the region’s leading financial center and hub for technological innovation.

Hamed Ali, CEO of DFM and Nasdaq Dubai said: “We are delighted with the accelerating pace of delivering innovative solutions from our core members, with Emirates NBD Securities at the forefront. Digital transformation is an integral part of DFM’s efforts for investor onboarding experience and market accessibility. We look forward to continuing our cooperation with Emirates NBD Securities to strengthen DFM’s digital transformation strategy and further enhance our local and international investor base.

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