five tips to be optimized for success

SEO is everywhere and you would be hard pressed to find content online that doesn’t use it. Search engine algorithms favor pages or websites that have amassed large amounts of “link equity”.

In simple terms, it means having a rich network of digital content and links.

Companies that practice SEO online will ultimately reach more people organically for less money than traditional digital marketing. If done right, SEO can help increase:

  • commitment
  • Traffic
  • brand recall and
  • conversions.

We know, however, that SEO is about more than link building. This is especially the case today where search engines like Google are getting stricter with the quality of backlinks.

Essentially, if your backlinks are too obvious or lack legitimacy, you probably won’t score high on an online search. A good link should be:

  • relevant to the general topic
  • appear naturally in the text, and
  • use long-tail keywords that lead to relevant pages.

For example, in the content on “x best e-commerce tips”, you can add a link to an up-to-date stat that is hyperlinked under “average online shoppers”. Bonus points, if your links are compatible with alternative readers, as this also allows visually impaired people to benefit from your links.

You can also use SEO to highlight direct payment or payment links to payment apps. This way, you can seamlessly provide a better customer funnel, even for first-time visitors, and encourage sales. A less than ideal link is one that is clearly embedded and does not add any value to the copy.

Think random contact links or ambiguous anchor texts that say “article here”. These do you or your readers no favors because they don’t flesh out your text or encourage readers to click on them. While this might be okay on a few occasions, if your site primarily uses these types of links, you’re not really benefiting from SEO.

Fine-tuning your SEO can be quite daunting, especially if you’re unsure of your technical expertise and don’t have the budget. But if you have a website with some organic traffic, individuals can use the following to fine-tune their SEO:

  • Google Analytics
  • Search Console, and
  • Bing Webmaster Tools.

If that sounds foreign to you, don’t worry. They are basically just tools you can use online to help you track and monitor your website’s performance while keeping you up to date on any trending topics or keywords.

If you’ve claimed or created your Google My Business listing, you’ve already covered the basics. So here are five SEO tips for small businesses to be optimized for success:

1. Improve your website

Prioritize your site structure, loading speed, security as well as user experience.

This allows you to apply SEO even without formal training. If you want to take it a step further, you can also take free website building courses.

2. Set your location

For many small and medium enterprises in South Africathe pandemic has caused a sharp drop in attendance at establishments, in particular with the dissemination of new variants.

By telling Google where you are, you can appear on more local search results. This allows you to take advantage of statistics that show that 76% of people looking for a nearby business will visit that business within a day. Of these Internet users, approximately 28% will lead someone to make a purchase.

3. Write good content

It goes without saying that SEO is highly dependent on the content you post on your website. Consider your niche and target market as well, because you’ll have the best chance of getting good business with people who are genuinely interested in your product or service.

If you are looking for a more focused approach to content, Ayima, SEO industry leader highlights how a boutique approach that blends technology and talent can help your content drive serious growth. To do this, many companies like British Airways use data to refine the tone and angle of their content.

If, however, you want to keep your content in-house, you can always write it yourself. Review other sites and keep up to date with the latest analytics, however, to keep the content relevant.

4. Connect to social networks

Forbes explains that with the rise of the online age, the least you can do is make sure you use your social media platforms to boost your website and get people to visit it.

This is great for brand awareness and for social “proof” like ratings and reviews. If you’re new to social media, you need to keep engagement and transparency in mind. People flock to businesses they can connect with online because it fosters a sense of community.

At the same time, social media is an inexpensive and effective way to better understand basic trends. Remember that your company’s social media is not yours. Customers follow you online for your brand, not necessarily for your good catches.

5. Stay on top of trends

Finally, keep your information up to date and make sure everything is going well. Check your analytics from time to time. Once you invest in your SEO optimization, you might surprise yourself with the results.

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