Neeraj Arora, former Chief Business Officer of WhatsApp, announced the launch of his new startup, HalloApp.
Announcing the launch on Twitter, he said: “Our vision at HalloApp is to create a simple, safe and private place for people to connect and share what matters – with the people who matter most.”
He said that on HalloApp, individuals can be themselves when they are online. Defining it as the “first network of real relationships,” Neeraj added that there would be no ads, followers and likes, and that it was end-to-end encrypted.
In the business official blog, he said: “Social media as it exists today makes it impossible to share real moments with real friends. We believe this is a huge problem and it is time to become real. ”
Neeraj went on to explain that unlike legacy social media, HalloApp believes privacy is a basic human right. It uses the individual’s phone book to connect you with the real relationships in your life, and nothing after that.
“Beyond that, we do not collect, store, or use any personal information (we have no idea where you live, what you do for work, or how likely you are to consume a certain type of content.) More importantly, we don’t show you any advertisements. Never. Instead, we eventually plan to offer additional features at a low cost, ”says Neeraj.
Even as Facebook, Twitter, and Instagram are entrenched in the social media ecosystem, the market for new social apps is growing. A 2019 report by Pew Research Center said 72 percent of adults in the United States use some form of social media.