GENE ’22: Back and Booming – Architects Guide to Glass and Metal


The registration staff kept busy throughout the two days of the event.

Glass Expo Northeast (GENE) ’22 is in the books. Co-sponsored by USGlass magazine and the Long Island Glass Association, the event drew nearly 1,500 attendees. USGLass magazine editor Debra Levy began the second and final day by moderating a panel prompted by two years of the COVID crisis and supply chain hurdles.

Sit down

Crisis Aftermath – Supply Challenges featured Amber Deimler, VP of Sales for Demountable Concepts Inc./MyGlassTruck; Daniel Plotnick, international and national account manager for Vitro Architectural Glass; Jeff Wilkins, Chief Operating Officer, AGNORA; and Barry Wood, vice president of marketing and business development for Wood’s Powr-Grip. Wilkins kicked off the discussion by detailing how his company has adapted to the new trials.

“Interacting with our customers has always been essential for us,” Wilkins said. “Our installation is part of this interaction. Bringing customers to our facilities was the most powerful and valuable marketing tool we had. COVID hits… the first thing we tried to do was figure out how to go virtual. Adam [Mitchell]our marketing manager, was brilliant in that he created a virtual tour. »

The hard truth about hardware

Adam Smith and Chance Lloyd of Door Controls USA discussed “The Ins and Outs of Contract and Replacement Hardware” in the next session. They led the mid-morning presentation, which discussed the importance of helping customers in need with urgency and how affordable hardware helps.

“Price and availability – this is a great opportunity for you, the service provider, to stock the hardware,” Smith said. “When your customer calls and has an emergency, you are there and have the equipment on hand. You can provide a reasonable and effective solution to their problem at an affordable price. It makes you invaluable.

Adam Smith of Door Controls USA highlighted the benefits of affordable hardware options.

Products, products, products

More than 110 companies exhibited machinery and equipment, computer software, services and various types of glass on the exhibition floor. Belleville, Michigan, Mainstreet Computers, a provider of glass software, custom websites and call center services, used the show to reconnect with a group of potential customers.

“With the crippling things of COVID the last few years, we’re trying to get in front of everyone and meet the public, so to speak,” said Mark Haeck, sales manager there. “We have a new shower door pricing app that we are showcasing at this event.”

Haeck said the platform aims “to help glass shops get quick and easy pricing in the field. [when] selling shower doors.

Mark Ibrock, co-owner and vice president of Electronic Design To Market (EDTM), has attended more than four GENE shows. He says attendance is crucial because it allows for in-person service demonstrations.

“We are showing our full range of test equipment used in the glass and window industry,” he said. “All [helping with] identify the thickness of the glass and the window, [recognizing] laminated glass and measuring glass.

Mark Kemp, president of Access Door in Keokuk, Iowa, has attended more than 10 GENE gatherings over the years. His company’s display featured a range of push-pull architectural hardware, including its AA4000 Series (offset ladder pulls) and AA5000 Series (radius pulls).

“We’ve been coming to this show since it’s been around; always great turnout and great clientele,” Kemp said.

Machinery and tool supplier Matodi introduced its Cosmos grinding wheel, manufactured by British company Marrose Abrasives. The wheel is a formulated genuine rubber based abrasive wheel that provides high quality polishing and finishing at optimum processing speeds. “If we can come here and get half a dozen or a dozen good leads, that’s what we’re looking for,” says Mark Truhe, tooling and consumables manager.

When asked if the company had achieved its goal, Truhe replied, “I believe so.”

Mark Truhe (left) and his teammate generated the tracks they traveled for.

Participant interaction

Attendees came to learn, but they also bonded with other industry professionals. A cocktail reception, sponsored by the Long Island Glass Association with drinks sponsored by Door Controls, was held at the show from 5-7 p.m. Wednesday. Between discussions, viewers shared personal goals.

Newark, NJ’s, CA Frameless glass shower door owner Cleidison Aquino looked for new machines during show hours. “[I’m looking] for a polisher, a tempering machine and a CNC.

Another regional participant with similar aspirations was Michael Ernst, owner of M&M Window and Glass of Manahawkin, NJ. “I was looking for insulating glass manufacturers…I like the layout they’ve done here. You could walk into different rooms – there wasn’t much traffic between the lanes and no one was jostling each other.

Optimum Window Manufacturing Corp. is headquartered in Ellenville, New York. Vice President Candido Perez took advantage of GENE to meet with various suppliers looking for glass handling equipment.

That’s it people

Three years have passed since GENE ’19, the latest twist on an event built on trade shows, educational seminars and technical conferences. The COVID-19 pandemic had forced the event to shut down for another year, and it showed. Participants were amplified to progress throughout the gathering. Click here for the USGNN video report.

Wanting more education? Don’t worry, Glass Expo Rocky Mountain ’23 returns to Denver (Aurora), Colorado after three long-awaited years to bring together qualified customers and prospects. Co-sponsored by the Colorado Glazing Contractors Association (CGCA), USGlass magazine, USGNN™ and Architects Guide to Glass and Metalthe event provides the architectural glass and metal industry with top-notch training, networking opportunities and a bustling exhibit floor filled with the latest products and services.

Click here for event updates as they become available. We’ll see you in the Mile High City!


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