Google adds a new HTTPS report to Search Console

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Google has announced that it will start rolling out a new HTTPS report in the search console. The ad came via Google Central Research Blog and said the search engine expects the launch process to take a few months.

“One of the common requests we heard from you was to provide more information about the site’s HTTPS status and to make it easier to understand which pages aren’t being served over HTTPS, and why not,” Google said. in the blog.

This new report will show how many URLs indexed on your site are HTTP and how many are HTTPS. It is currently only available for domain properties and sites with HTTPS URL prefix.

The HTTP and HTTPS protocols are similar, but HTTPS uses Transport Layer Security (TLS) to encrypt and sign requests and responses, making it the more secure option.

HTTPS helps protect networks and users from website spoofing, eavesdropping, and man-in-the-middle attacks. It does this by encrypting the connection between the user’s computer/device and the website visited, thus guaranteeing the integrity of the information sent.

Most websites already use HTTPS

Currently, 95% of traffic on Google is encrypted. This number has seen a steady increase since 2014 when Google first announced it would be reflected in search engine rankings.

The HTTPS report also lists issues that prevent pages from being served over HTTPS. This usually happens for one of two reasons: either the page has an expired, invalid, or missing SSL certificate, or it calls insecure third-party resources (e.g. images, CSS, and Javascript).

Other errors that prevent being served in HTTP can be caused by a canonical HTTP page, HTTPS pages with redirects, a sitemap directing bots to an HTTP page, and HTTPS URLs listed in the robots.txt file.

The report will help identify underperforming pages and improve user experience

Digital marketers and search engine optimization professionals will find value in this new report, as HTTPS is a confirmed Google ranking signal.

By giving them the ability to check a page’s HTTP/HTTPS status from Search Console, Google can help them troubleshoot issues causing HTTPS URLs to fail to index.

HTTPS protocols also provide a better user experience than their insecure counterparts. Many browsers, including Chrome and Firefox, now use flags to alert users to unsafe websites.

HTTPS usage is also included in Google’s Core Web Vitals, the set of metrics that measures UX in terms of loading speed, interactivity, intrusive interstitials, and visual stability.


Featured Image: Rawpixel.com/Shutterstock

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