Google has finally started rolling out a dreaded adjustment to its search engine that will penalize slow-to-load websites, pushing them under others. websites that load faster.
Reporting on the announcement, the the Wall Street newspaper (WSJ) says Google’s parent company Alphabet will roll out the new page experience feature to all users by the end of August.
“It’s very rare that Google releases such an important user experience update. “It’s very rare for Google to release such an important user experience update,” said Asaf Shamly, co-founder and CEO of Browsi Mobile LLC, which uses artificial intelligence to optimize ad placement on sites. Publishers’ Web. WSJ.
When faced with two websites whose content matches the user’s query, the new functionality will ensure that the website that loads faster and offers a better interaction experience will rank higher in the results of research.
Survival of the fittest
Google’s long-standing criteria for rating websites was based on a mobile-friendly website, using the secure system https protocol, and the prevalence of intrusive elements such as pop-ups.
Going forward, Google will also rate a website’s user experience based on three metrics, known in the industry as essential elements of the web.
Although announced last year, a recent SEO research suggested that the majority of popular sites could suffer a drop in their ranking because they did not meet the thresholds defined by Google for the new criteria.
A number of online businesses that WSJ we spoke to were optimistic about the new changes as they had taken the time to make sure their website was in line with the upcoming changes.
Calling the update a “wake-up call for editors,” Shamly thinks that, although e-commerce sites focused on providing a refined user experience to improve sales, content publishers typically rely on online advertisements.
However, focusing only on overloading users with ads will now negatively impact their search engine rankings, resulting in less traffic and lower revenue.
Going through the Wall Street newspaper