Google shares tips for optimizing job postings

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Google says companies are missing out on opportunities when it comes to optimizing job postings and offers tips on how to improve them.

As we head into the hottest recruiting season on record, targeting qualified candidates can help you find the right person for the job while sifting through fewer resumes.

How can you do that?

By adding more information in the description field.

Companies don’t include enough detail in this area, which could lead to a flood of applications from people not qualified for the job.

In addition, companies could lose applications from ideal people for the job.

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Communicating exactly what you are looking for as an employer is better for your business and better for job seekers.

They won’t waste their time applying for a job they never get, and you won’t waste your time looking at submissions from people who don’t have the experience or credentials you’re looking for.

Here’s a simple way to improve your job postings and attract the right talent for the right positions.

How to Optimize Jobs for Google Search

By making some changes to the the description domain, companies can immediately make their vacancies more attractive.

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The job posting description section in Google search includes only text in the job posting’s structured data description property.

It does not include information about qualifications, skills, and benefits by default.

If you want this information in your job posting, you will need to write it in the description field.

Here’s a screenshot that shows what a full description section should look like, according to Google.

The job posting below includes all the relevant details a person needs to make an informed decision about whether they would be interested in applying for the position.

Screenshot from developer.google.com/search/blog, November 2021.

A job posting like the one pictured above can be created using Schema.org structured data markup.

Although structured data includes fields for qualifications, this vital information is not immediately visible to researchers.

The first thing a job seeker will see is the description section. From there, they can decide whether to apply for the job or move on without looking into other details.

You can make sure they have more information on which to base their decision by adjusting your schema markup as Google recommends.

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Other ways to market your jobs

It’s not just Google that cares about helping businesses find the employees they need, LinkedIn is deeply invested in this as well.

LinkedIn recently rolled out an update to Company Pages that includes new ways to attract and keep top talent.

Companies can highlight their policies on vaccines, remote working and other things that are top of mind for workers right now.

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These days people want more than just a salary and benefits, they also want a job that allows them to live a quality life outside of work.

Source: Google search center


Featured Image: Tetiana Yurchenko / Shutterstock


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