Actor-producer Jackky Bhagnani has officially launched his second business venture on Children’s Day: ‘Jjust Kids’. “Jjust Kids” is a child-focused brand that will interact with audiences through music and events on a digital platform. It has been positioned as an entertainment set for children from 0 to 6 years old, allowing them to discover their favorite nursery rhymes, lullabies, songs, melodies and stories in a fun way.
The brand’s goal is to entertain and educate families by making globally relevant school experiences joyful. Videos created, curated and designed by ‘Jjust Kids’ provide prosocial life skills in addition to helping toddlers learn the alphabet, numbers, animal sounds, colors and other concepts, giving parents the opportunity to interact with their children while they watch.
The concept of the platform is rooted in research findings that prove that music ignites and stimulates many areas of child development. Early exposure to music helps children speak more clearly, develop a larger vocabulary, and strengthen their emotional and social skills. Jjust Kids aims to be the destination for children in the 0-6 age group where they can usually explore nursery rhymes, lullabies, songs and stories.
“Children today are exposed to a lot of digital content, but how much does it actually contribute to development? – it was a question that ‘Jjust Kids’ was conceptualized to solve,” Bhagnani said at the launch of the brand. “We know that music is able to create pathways in the brain that improve a child’s cognitive functioning – ‘Jjust Kids’ is a focused effort to help our young Indians learn, explore, create and be entertained,” said added the actor-producer.
Commenting on the brand’s launch, actress and mother Dia Mirza said, “I’m so excited and happy that Jackky has launched ‘Jjust Kids’!!! Kids love music and it makes all the difference to be able to make music specially curated for them The language of music is universal and children understand it.