She initially envisioned a physical wellness brand, but challenged herself to bring something “new and innovative” to the table in a space she described as oversaturated.
A longtime mental health advocate who has battled the challenges of depression and anxiety, Courtnall felt compelled to focus her energies on it.
The name Dual Citizen, she said, is a nickname on many levels, but ultimately underscores the importance of looking after mind and body simultaneously.
“You cannot take care of your community without taking care of yourself… [or if] you only take care of your physical health, not your mental health, “Courtnall pointed out.” There are two parts to health. “
Although Courtnall has taken the reins of this project, she is grateful for Kendricks’ wholehearted support in this endeavor.
“It’s great. At the end of the day, she’s trying to help people, and it’s a platform that allows her to do that,” Kendricks said. “It was cool to see her go through this process of starting this [brand and] case for itself. “
She said Kendricks helped tremendously throughout the process, from the brainstorming phase to bringing her creative eye to the design and presentation of the brand.
Kendricks, who enjoys painting and drawing, has contributed to the overall aesthetic of Dual Citizen’s Instagram page and daily social posts, as well as on limited edition clothing the brand recently unveiled.
“He helped me with the colors and helped me understand branding – and make sure some of the content is appealing to men as well,” Courtnall said. “I just looked up his brain and asked him his opinion on things, just because he comes from a unique perspective to mine. For example, Eric loves to put things in his back pocket, and maybe that others would appreciate a pocket too. That stuff, it was a big help to me. “