LinkedIn is changing the way it categorizes content


LinkedIn updates its algorithm and changes the ranking of content in user feeds.

Additionally, users will have greater control over their feeds, with the ability to block certain categories of content from being viewed.

You can also choose to see more content from thought leaders, industry experts, and creators outside of your network.

This update aims to create a more personalized and relevant experience, while driving meaningful conversations and engagement among users.

Here’s an overview of all the changes to LinkedIn’s feed.

Users will have more control over feed content

LinkedIn now gives users options to limit content that doesn’t interest them.

You can select the “I don’t want to see this” option for individual posts, as well as minimize content from specific authors.

Linda Leung, director of product management at LinkedIn, says in a blog post

“We are testing new ways to receive status updates on each individual report you submit. We’re always looking to improve, so there’s more to come in Power Controls. In the future, the more you use it, the more we will learn your preferences and be able to personalize your experience.

Users will also be able to limit the amount of political content that appears in their feed. This feature is currently only tested in the United States, but may be extended to other regions and languages.

The feed will show less irrelevant news and updates

Changes to LinkedIn’s feed algorithm mean it will now show more targeted activity from a user’s network.

It will try to prioritize messages and actions that are helpful, rather than comments or actions that members won’t find useful.

LinkedIn feed will now show more than:

  • Posts, videos and other content relevant to users’ individual interests
  • Authentic Engagement Opportunities
  • Safe and productive conversations that follow community guidelines

Based on feedback, LinkedIn will filter polls to only show those that are helpful and relevant.

Low-quality content that specifically asks for interactions will not be promoted, as LinkedIn strives to encourage higher-quality content.

The LinkedIn feed will show less than:

  • Irrelevant updates, i.e. a connection’s comment on someone’s post you are not connected to
  • Political messages (if desired)
  • Alerts – users will no longer be notified of every location change or update in their network
  • Low-quality clickbait posts designed for interactions
  • Polls from people you don’t know

What this means for business

LinkedIn has seen its engagement numbers increase since six consecutive quarters. This means that the opportunity for companies to use it as part of their marketing and recruitment strategies has grown along with it.

However, in light of these new changes, some companies may need to rethink their approach. They will no longer be able to use “growth hacks” to attract large audiences, and creators will instead have to focus on creating high-quality content that will drive engagement and attract an audience.

Source: LinkedIn

Image Credit: Abel Justin/Shutterstock


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