“When it comes to animals, I’ve always had a real passion for their welfare,” said Gray. “I can’t stand that they don’t have a voice. And I see how many people love them. I wanted to create a platform and elevate the conversation in a way that could be heard. If we have a place for all of us – volunteers, contributors, activists, we can do more. “
Lufa’s core value, as stated on the website, is to “transform the many individual voices and actions of animal lovers, advocates and organizations into a powerful unified voice to bring about real change in the world of wellness.” animal. Like many successful entrepreneurs, Gray is working to make his amazing project a reality using his unique talents and skills. She’s an old paw at matching candidates and employers, having co-founded a recruiting agency, PeopleSolutions Healthcare Staffing, Inc., in 2010. If it’s raining cats and dogs and all the other birds and beasts, it makes sense to have a working umbrella, and that’s how Gray envisions LUFA World.
“I see the power of information and its potential for help is great,” she said. “If we really knew how great there is going on around animals, I think it would be an inspiration to the audience. Wouldn’t it be helpful if we could find it in the same place? “
LUFA World is free to join, and members are immediately part of an active process to get things done for the animals. Nonprofits, rescues, volunteers and other active animal advocates can register themselves or their organization. Multiple activism and fundraising resources develop a website presence, and a social page for members invites interests and interest groups, events, events, experience with pets and wildlife, and advice on safety and health.
LUFA World primarily focuses on efforts in Gray’s hometown of Long Beach, and also includes Los Angeles, but its reach is expanding nationally and hopefully globally. Overall goals include developing an accessible social media platform that creates awareness by bringing rescues, lawmakers and other animal advocates together; the creation of a national animal welfare law advocacy group; and attract donors to provide financial support for animal services. Members can access a foster care directory, especially for seniors for whom “forever” may not be long but would welcome a series of short-term furry companions; a register of veterinarians for rescues wishing to reach areas of need; ways to participate in pet welfare legislation; an interactive non-profit directory; and monthly profiles of selected rescues, shelters and sanctuaries. A section for children is also planned.
To help with the competitive struggle the rescues lead for funding, Gray hopes to generate a single pot for profits and funds for paying money for any shelter or rescue with an identified need.
“I can’t give grants because I’m a business, but we have a nonprofit portal and I have run nonprofit organizations,” Gray said.
Gray admits that bringing all the ducks into the lake and swimming had its challenges. Its biggest challenge is to drive members to the platform. She has contacted several nonprofits and the response has been slow, but she believes that over time there will be a large enough base to start monetizing the organization. Gray wants to generate income through the cost of webinars, merchandise and events. Investors, she said, are out of the question.
“I will not give any human a dime of profit,” she said. “Everything goes to the welfare of the animals.
LUFA World looks like a huge bite to chew, but Gray has a tiger’s appetite. His supporters agree.
“Teri has been a great asset in helping the TNR effort, and she is an advocate for other rescues and individuals to secure the funds and resources needed so that we can continue to address the overcrowding issue,” said Zazzy cats co-founder Roni Naccarato. “It was an incredible experience working with Teri. The LUFA program will hopefully take a serious step forward to further help the plight of homeless animals. “
“I have huge ideas that are achievable, and in my heart I want to get it all done by next week!” Gray said. “It’s hard to go so slowly! “