Matrade and Fusionex launch digital trade platform to maximize Malaysia’s export potential

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  • Aims to empower businesses to venture into global markets
  • Allows local businesses to connect with international buyers

The Malaysia External Trade Development Corporation (Matrade) has launched a B2B and B2C trade platform which aims to accelerate the entry of local SMEs into the international trade arena.

In a statement, the government agency said the platform’s aim was to reduce business complexities, foster business interconnectivity and promote Made in Malaysia products and services to buyers and partners around the world. .

Known as the Matrade Digital Trade Platform (MTDP), the initiative is in line with Matrade’s mission to empower local businesses to venture into global markets, he said.

The platform acts as a centralized interactive virtual space for trade that connects the Malaysian business community with international buyers, he said.

According to Matrade, as Malaysia aims to become a high-income and advanced nation, the agency has placed greater emphasis on digitalization in the National Trade Blueprint, designed to improve the country’s trade competitiveness and overcome challenges to the ‘export.

Matrade and Fusionex launch digital trading platformMohd Mustafa Abdul Aziz, Managing Director of Matrade (Photo) said, “Through MTDP, we are able to complement and collaborate with market players in delivering digital solutions to the business community. Therefore, I invite Malaysian companies to register on this platform and make full use of the features available. »

Powered by Fusionex, MDTP is equipped with state-of-the-art AI and big data analytics to guide, measure and manage export earnings, trend analysis and sales activities of participating Malaysian companies.

Fusionex Group CEO, Ivan Teh said, “I believe this platform will be a powerful catalyst for change that will help transform Malaysia into a digitally driven high-income nation, propelling our country towards its overarching goal of becoming an economic powerhouse.

“We look forward to seeing the rise of more successful producers and exporters through the Matrade digital trading platform.”

Matrade urged Malaysian businesses to register for the platform and take full advantage and use the features available on the platform to stay relevant, digitally efficient, productive and improve their competitiveness to reach international markets.

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