Media and Games Invest intends to acquire digital advertising platform Smaato from Shanghai Qiugu Investment Partnership

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Media and Games Invest SE / Keyword (s): Takeover
Media and Games Invest intends to acquire digital advertising platform Smaato from Shanghai Qiugu Investment Partnership

21-Jun-2021 / 12:08 CET / CEST
Disclosure of inside information acc. in Article 17 MAR of Regulation (EU) No 596/2014, transmitted by DGAP – a service of EQS Group AG.
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Media and Games Invest intends to acquire digital advertising platform Smaato from Shanghai Qiugu Investment Partnership

Monday June 21, 2021 – Disclosure of inside information acc. in Article 17 MAR of Regulation (EU) No 596/2014

June 21, 2021 – Media and Games Invest SE (“MGI” or the “Company”, ISIN: MT0000580101; Ticker M8G; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange) intends to acquire the advertising platform Digital Smaato of Shanghai Qiugu Investment Partnership (Limited Partnership) (“SQI”) in close cooperation with SQI’s general partner, Shenzhen QS Funds Management Co. Ltd. (“QS”).

Smaato is a premier mobile digital advertising platform with a strong focus on publishers. Smaato is expected to generate a consolidated turnover of between 30 and 40 million euros in 2021 with an EBITDA margin of around 30%. The transaction would further significantly increase the critical mass of MGI Verve Group’s media segment and also create additional synergy potential with MGI’s gaming segment.

SQI is a Shanghai-based investment fund with a strong focus on digital media. SQI has exceptional expertise in the Asian media market – which is one of the fastest growing media markets in the world – and an excellent sales network. SQI acquired Smaato from its founders and a group of early investors in 2016.

QS and MGI have agreed to an exclusivity and plan to sign the transaction in the coming weeks after receiving the required approvals.

Responsible parties

This information is information that Media and Games Invest SE is required to make public in accordance with Regulation (EU) on market abuse 596/2014. The information in this press release has been made public through the responsible persons identified below for publication at the time indicated by MGI’s news distributor EQS Newswire at the time of the issuance of this press release. The responsible persons below can be contacted for further information.

For more information, please contact:

Remco westermann
Chairman of the Board of Directors and Chief Executive Officer
[email protected]

Sören Barz
Head of Investor Relations
+49 170 376 9571

[email protected], [email protected]
www.mgi-se.com

Jenny Rosberg, ROPA, IR Stockholm contact
+46707472741
[email protected]

Axel Mühlhaus / Dr. Sönke Knop, edicto GmbH, contact IR Frankfurt
+49 69 9055 05 51
[email protected]

About Shanghai Qiugu Investment Partnership (Limited Partnership) and its general partner Shenzhen QS Funds Management Co., Ltd.

Shanghai Qiugu Investment Partnership (Limited Partnership) acquired Smaato from its founders and first investors in 2016. Managed by the general partner Shenzhen QS Funds Management Co., Ltd. (“QS Fund”), SQI and its affiliates focus on investing in digital. marketing industry. Founded in 2014, QS Fund is an innovative private equity fund manager. Its core members have a wealth of experience in capital markets and are committed to the acquisition and integration of high quality assets around the world. QS Fund has accumulated a wealth of client resources in digital media and has established strong collaborative relationships with relevant market leaders in China. QS Fund also manages investment funds for Chinese insurance companies.

About Media and Games Invest SE

Media and Games Invest SE is an integrated digital media and games company with a primary operational presence in EMEA and North America. The company combines organic growth with synergistic value-generating acquisitions, demonstrating continued strong and profitable growth with a CAGR of 45% over the past 6 years. Besides strong organic growth, MGI Group has successfully acquired more than 30 companies and assets over the past 6 years. Acquired assets and businesses are integrated and, among other things, cloud technology is actively used to gain efficiencies and competitive advantages. The Company’s shares are listed on the Nasdaq First North Premier Growth Market in Stockholm and in the Scale segment of the Frankfurt Stock Exchange. The Company holds a covered bond listed on Nasdaq Stockholm and on the Open Market of the Frankfurt Stock Exchange, as well as an unsecured bond listed on the Open Market of the Frankfurt Stock Exchange.

The Company’s certified advisor on the Nasdaq First North Premier growth market is FNCA Sweden AB; [email protected], + 46-8-528 00 399.

21-Jun-2021 CET / CEST DGAP’s distribution services include regulatory announcements, financial / corporate news and press releases.
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