MessageGears and Phrasee team up to personalize marketing messages

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Party City and Rakuten Rewards are the first brands to enjoy seamless integration

MessageGears, the customer marketing software company, has enhanced its Message product by integrating technology from Phrasee, the global leader in brand language optimization.

Marketers will be able to access Phrasee’s AI-powered SaaS technology to generate, automate and analyze brand-optimized language, directly from the MessageGears platform. This will enable some of the largest B2C companies in the world to transform marketing campaigns and deliver the messages most likely to be read. This integration enhances MessageGears’ ability to make it easier for marketers to access customer data, build audiences, and send personalized messages.

Joint clients, including Party City and Rakuten Rewards, have seen an immediate increase in their email and push campaigns with optimized subject lines and texts, resulting in significant increases in revenue and performance of countryside. Marketers using MessageGears and Phrasee can expect an average 10% increase in email open rates and a 16% increase in click-through rates.

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“With Phrasee’s integration into the MessageGears platform, we can now test the most compelling subject lines. This information helps us generate an even more engaging and personalized interaction with customers. »

“We strive to create truly personalized email marketing campaigns that will resonate with our customer base and set us apart,” said Alisa Stewart, Senior Director of Acquisition, CRM and Loyalty. at Party City. “With Phrasee’s integration into the MessageGears platform, we can now test the most compelling subject lines. This information helps us generate an even more engaging and personalized interaction with customers. Not only has Phrasee’s technology boosted online sales, but its brand language optimization has also boosted store traffic. It’s a valuable partnership for us.

“We know that marketers are increasing the number of messages they send, and the return on investment from email marketing messages is extremely high,” said Craig Pohan, Chief Technology Officer at MessageGears. “Therefore, it’s beneficial for marketers to do what they can to increase the chances of marketing messages being read. Integrating Phrasee with MessageGears improves those chances by a sizable amount, which should be great news for our customers.

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“We have a fantastic relationship with MessageGears and this integration is a sign of our continued commitment to ensuring email marketers have access to the most advanced technology,” said Victoria Peppiatt, chief revenue officer at Phrasee. “The combined firepower of MessageGears and Phrasee, along with the spirit of collaboration, will transform business outcomes for our mutual customers.”

MessageGears is one of the first partners to integrate Phrasee’s most advanced optimization technology, Phrasee X, into its user interface. Joint customers will be able to optimize language in real time, automatically test multiple messages, and identify best performing texts to ensure the most effective and engaging messages are sent.

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