Rakuten Viber’s new CEO, Ofir Eyal, is bringing the popular communication app to the fintech category as it is determined to offer users more than just its core messaging and calling features, an essential step towards realizing its vision of become a great application.
Viber is set to roll out the in-app payments service, allowing users to create a digital wallet within the platform. Payment wallets can be linked to bank accounts as well as Visa and Mastercard to transfer money to other people, purchase products, and pay bills. Viber will first introduce peer-to-peer transfers, which will be available to users for free.
The service will be available in Germany and Greece later this summer, during the first period Viber will collect user feedback needed to further improve the product before launching it in other markets.
“In my role as CEO, I am honored to lead and be part of a highly motivated team at Rakuten Viber as we pursue the company’s vision and mission in the face of impending challenges. Moreover, we want to keep Viber’s high standards and innovative spirit when it comes to operating and improving the app to improve the user experience and ultimately become a super app. I will always appreciate and be grateful to the employees who are part of the journey to make Viber what it is today. said Mr. Eyal.
The CEO of Rakuten Viber, who took office in August last year, has made a significant contribution to the platform’s growth and bringing users closer together throughout his 7+ year tenure at of the company.
Recently, continued advancements in Viber have provided features to help maximize user experience in business and entertainment, while encouraging users to communicate with each other.
Now occupying Viber’s most senior position, Eyal oversees the implementation of the company’s ambitious product development and market expansion efforts. Meanwhile, he is looking for new business opportunities as the company continues to distinguish itself as a global industry leader.
APAC is currently one of Viber’s fastest growing regions. It is growing by more than 20% per year and continues to innovate in terms of partnerships and projects unique to the region.
In the Philippines, Viber remains an integral communication platform with 30% annual growth in active use, 25% increase in individual messages sent, 39% growth in group calls and 101% growth in calls video. It has become a go-to app not only for calling and messaging but also for doing business.
Amid a global health crisis that impacted micro, small, and medium enterprises, or MSMEs, Viber gave them the opportunity to harness the power of conversational commerce through communities and channels that connected small entrepreneurs by line to certain hyperlocal or specific interest groups.
With clear direction on where he wants Viber to go, Eyal’s leadership is expected to support Viber’s continued growth in product and service development and expansion into new markets, as well as making Viber a major and innovative player in global messaging and application. countryside.