A series of updates to Instagram Reels adds new creative tools, new ways to boost engagement and an update that changes the way videos are shared.
New Reels features available today include:
- Improved Remixes
- New models
- Automatic conversion of video posts to reels
- The ability to boost Reels as ads
Learn more about each of the new Instagram Reels features.
Instagram is improving the remix feature for Reels, which lets you react to other users’ videos.
Now you can remix public photos and record your reaction as a reel.
New remix layouts lets you choose between a green screen, split screen, or picture-in-picture reaction view.
For the first time, you will be able to add your recording after the original clip instead of having both content appearing simultaneously.
You can now create reels using templates, which preload audio and clip placeholders so you can add your photos or video clips.
A new Dual model lets you record video with your phone’s front and back camera at the same time.
To access templates, tap the camera icon in the Reels tab.
Converting Video Posts to Reels
Instagram will automatically convert all video posts under 15 minutes to reels.
This change only applies to new videos. Existing videos under 15 minutes will remain as video posts.
The Video and Reels tabs of your Instagram profile will come together when this change rolls out in the coming weeks.
Boost Reels as Ads
Businesses can now boost Reels in the Instagram app by turning them into ads. This creates an opportunity to accelerate your path to more views and engagement.
To boost a Reel, it must be 100% original content, less than 60 seconds in length and recorded in 9:16 (vertical) format.
After posting it, you can boost a reel by viewing your content and pressing Boost post. Boosting a Reel gives you access to ad-exclusive engagement insights.
Boosted Reels appear in the main Instagram feed, stories, Reels tab, and Explore page.
Featured Image: Screenshot from about.instagram.com/blog/announcements, July 2022.