New theGrio/KFF survey project examines diverse views of black voters ahead of 2022 midterm elections


7 in 10 worry about voter suppression interfering with a fair and accurate count

Allen Media Group’s news, lifestyle and entertainment platform focused on African Americans leGrio and KFF today released a joint national survey examining the mood and opinions of black voters, the only in-depth public survey this election cycle focused exclusively on this group, which has always been a strong Democratic electoral bloc, but which has diverse opinions that are often overlooked. in national polls. Coverage of the survey results also begins today at and will run throughout the week on their website and cable TV channel.

Unlike a typical national election poll, the survey reaches a large enough sample of black voters to examine variations based on factors such as age, gender, education and political affiliation.

The survey finds that about half (51%) of black voters say they are more motivated to vote this year compared to previous elections, largely due to a desire to elect Democrats or keep Republicans out. of power, as well as a general desire for change. .

While large shares across all groups express increased motivation this year, they are higher among older black voters (58% of those age 50 and older say they are more motivated to vote) and those who approve of the president. Biden (58%). Similar shares of those who identify as Democrat or skinny (55%) and who identify as Republican skinny (54%) say they are more motivated this year.

The project reveals that black voters are very concerned about the economy, inflation and the affordability of health care and housing. At the same time, these voters also rank certain non-economic issues as important to their vote, including voter rights, gun violence, criminal justice and policing.

Other key findings include:

  • Electoral Integrity. Seven in ten black voters (71%) say they are worried that voter suppression will interfere with a fair and accurate election in their state. This may reflect the experience of black voters at the polls: nearly half (46%) say they have had to wait in long lines at their polling station in the past, and one in five (20%) say he either got his voter registration questioned or was told he was not registered to vote, requested a mail-in ballot that never arrived or arrived too late, saw his rejected mail-in ballot and/or was told they did not have the correct ID.
  • Housing costs. About three in ten black voters (31%) say the cost of housing is the economic issue they most want President Biden and Congress to address, more than those who say the same about the cost of food (24 %), health care (23%), gasoline (10%) or student debt (12%). In addition, three-quarters of black voters say the issue of housing affordability is very important to their vote, including even higher proportions of low-income black voters (84% of those whose annual income is less than $40,000), black female voters (82%) and younger black voters (78% under 50).
  • Partisan identification. While about three-quarters of black voters identify as Democrats (61%) or skinny Democrats (13%), about one in ten identify as Republicans (7%) or skinny Republicans (4%). An additional 13% identify as independents or something else and lean neither toward the Democratic Party nor the Republican Party. These groups have very different views than the Democratic majority, especially on recent Supreme Court rulings and issues of gender and sexual identity.

TheGrio will begin rolling out its Grio/KFF survey publication to black voters on October 18 through a series of original stories reported by the brand’s politics team, including White House correspondent April Ryan and the senior correspondent Natasha S. Alford. The report will include insights from experts and stakeholders to contextualize some of the most notable findings, from black voter approval ratings for President Joe Biden (69%) and Vice President Kamala Harris (65%) to sentiments black voters regarding police funding, and inflation and other economic issues (73%) as the biggest concern of black voters and their families right now when asked to state it in their own words.

Additionally, theGrio will explore survey findings into black voters’ views on the Supreme Court since the overturning of Roe v. Wade and concerns about voter suppression through the opinion columns of writers Touré and Michael Harriot. TheGrio reporters and columnists will also break down the findings of the all-new TV series “TheGrio starring Eboni K. Williams” and “TheGrio starring Marc Lamont Hill,” set to debut Monday, October 24 on the platform’s cable channel.

The poll was jointly developed and analyzed by the Grio and KFF’s polls and polls research group and was conducted from August 24 to September 5 among a nationwide probability sample of 1,000 adults aged 18 and over. more who identify as black or African American and are registered to vote. . Interviews were conducted in English online and by live telephone interviewers. The full survey results have a margin of sampling error of plus or minus 4 percentage points. Each partner is responsible for its editorial content regarding the survey.

About the Grio

In 2016, Allen Media Group purchased theGrio, a popular digital video-centric news community platform dedicated to providing African Americans with compelling stories and perspectives currently underrepresented in existing national media. TheGrio offers aggregated and original video packages, news articles and opinion pieces on topics including breaking news, politics, health, business and entertainment. The digital platform remains focused on curating exciting digital content and currently has over 100 million annual visitors. TheGrio is available wherever people consume information – on a mobile app, Facebook, Twitter, YouTube, Instagram, LinkedIn, Roku, Amazon Fire TV, AppleTV and now as a live TV network.

About KFF

Responding to the need for reliable information on national health issues, KFF is a nonprofit organization based in San Francisco, California, which produces nonpartisan analysis, polling, journalism and social impact media campaigns for policy makers, the media and the public. KFF develops and manages its own political analysis, journalism. and communications programs. He has no connection with Kaiser Permanente.


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