The National Football League (NFL), National Football League Players Association (NFLPA), and Dapper Labs Inc. today announced that NFL ALL DAY – the NFT-exclusive digital video platform – is officially open and available to fans around the world, before the start of the 2022 NFL season.
“Today, we welcome fans around the world to NFL ALL DAY, allowing them to experience their fandom in a new way that connects emerging NFT technology to our game,” said Joe Ruggiero, SVP, Consumer Products at the NFL. “The soft launch of NFL ALL DAY last year sparked a surge of early adopters who began collecting video NFTs from NFL games and we expect to increase user numbers significantly with the official launch of the platform, especially with the addition of Patrick Mahomes as our athlete ambassador.”
When fans enter NFL ALL DAY, they’ll find a next-gen collectible experience, where they can buy, own and trade officially licensed, digitally licensed NFTs (non-fungible tokens) called “Moments” featuring the games NFL’s biggest and most wanted. throughout the season and in NFL history. NFL ALL DAY puts fans in the thick of the action by allowing them to assemble a digital video collection of NFL moments made by the players and teams they love, while also giving them access to a community of passionate fans. and like-minded across both digital and in-person experiences throughout the season.
The first public release of the NFL ALL DAY Series 1 pack, dubbed Headliners, will be tomorrow, Friday, August 19 at 2 p.m. ET. The drop will feature legendary first-ever moments from Tom Brady and Derrick Henry on NFL ALL DAY, as well as pieces from Jalen Ramsey, Trevor Lawrence, Zach Wilson and Jonathan Taylor.
“The early success of NFL ALL DAY highlights the power of building a platform that delivers long-term value to the fan experience,” said Roham Gharegozlou, CEO and Co-Founder of Dapper Labs. . “We are thrilled to welcome the millions of football fans to NFL ALL DAY and allow them to own a part of the sport they love while joining a strong and vibrant community of fans.”
As NFL ALL DAY engages the next generation of fans, it will also welcome a next-gen quarterback. Kansas City Chiefs quarterback Patrick Mahomes II will be the face of the NFL ALL DAY for the 2022 NFL season, helping to drive fan engagement for the platform with features, events and Moreover.
“I’ve always been passionate about emerging technologies and how they enhance the fan experience,” Mahomes said. “NFL ALL DAY is changing the game and I’m thrilled fans have this innovative opportunity to connect with players in a whole new way.”
New and existing users will be able to get an NFL 2022 season NFT featuring an image of Mahomes by signing up for NFL ALL DAY. NFT Season variants, which provide proof of participation in NFL ALL DAY for the 2022 season, will be available based on when users register throughout the year.
“NFTs are the future of fandom – and NFL ALL DAY has delivered on its promise to create a next-generation collectible experience,” said Terése Whitehead, vice president of consumer products and strategy at NFL Players Inc. , marketing and licensing. branch of the NFLPA. “With OneTeam, we are thrilled to bring fans closer to NFL players and share the excitement of their incredible gameplay and historic moments.”
To register or learn more about NFL ALL DAY, visit NFLALLDAY.com.