Miami-based crypto firm Nifty’s has launched what it claims to be the very first NFT-focused social media platform.
Niftys.com’s first partnership, which is with Warner Bros., will feature a collection of limited-edition non-fungible tokens of characters from the upcoming action / animation movie Space Jam: A New Legacy. The film stars basketball champion LeBron James and the Looney Tunes and hits theaters and on HBO Max on July 16.
As part of the initiative, Nifty’s Inc raised $ 10 million in a funding round with participation from Polychain Capital, Ethereal Ventures, and more. According to the company, the company has received new support from several other entities, including Coinbase Ventures, Dapper Labs, Samsung Next and Topps, among others.
The goal of the platform is to give users a platform to interact regardless of their familiarity with NFT technology. The platform allows its members to discover and create NFT playlists that can be shared with friends or on the platform without requiring ownership.
“The focus on accessibility is rooted in Nifty’s belief that digital collectibles should be available for everyone to discover, share and enjoy and that technological and economic barriers to engagement should be. eliminated, “the press release reads.
Warner Bros. will award a Limited Edition NFT to every user who signs up on Nifty’s and visits Space Jam: A New Legacygallery to claim their collectible. Fans also have the chance to win a second NFT by sharing a social media post about the collection.
The series will feature James and eight characters from the Looney Tunes “Tune Squad”, and digital collectibles will be available in five different rarity levels. The rewards will be handed out at random. Additionally, collectors can also purchase additional collectibles (with random characters and rarity level) individually for $ 2.99 each.
“We are excited to partner with Nifty’s on this new way for our audiences to engage with their favorite characters, connect with other fans and enjoy our films on and off screen,” said Pam Lifford. , President of Global Brands and Experiences for Warner Bros. .