Optimizely launches the Data Core service to strengthen the digital experience platform



Today, the leading provider of digital experience platform solutions, To optimise, introduced the database service, enhancing its Digital Experience Platform (DXP) with deeper analytics and unified data insights into its product suite.

With the database service, businesses will better understand their customers as well as their overall digital business performance. The new service will be available to Optimizely cloud customers in the first quarter of 2021 and will be included free of charge, subject to the usage limit of MAU 250,000, for customers who implement one or more of its solutions, including Content Cloud, Commerce Cloud, B2B Commerce Cloud and Experimentation.

Organizations increasingly rely on data as the lifeblood of digital experiences, but all too often their data is disconnected between different silos. The database service will serve as the connective tissue for Optimizely customers, unifying data to serve as an underlying force through use cases focused on content, commerce and experimentation, as well as customer profiling. It also provides a common context, helping customers move data from Optimizely to a centralized location and access dashboards and analytics on their digital business performance.

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Ultimately, the database service will help businesses deliver the right experience at the right time, through visibility of their digital properties. The data that a business creates and derives value from (comprised of assets, behaviors, and customers) has the potential to be a business’s most valuable and powerful competitive differentiator.

“The best DXP should be adaptable, but organizations shouldn’t have to deal with disparate data sets or worry about where the single source of data truth is when developing their technology stack,” said Justin anovick, Chief Product Officer of Optimizely, at the company’s virtual trade fair Opticon21 Event. “With the launch of the database service, we are giving customers full visibility into their data without sacrificing composability. “

The launch of the service follows the unification of the Optimizely and Episerver brands and acquisition of Zaïus in March 2021, as Optimizely continues to build a unique platform for digital marketers and digital product managers for today and for the future.

Visit our website to learn more about Optimizely DXP.

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