PaisaBazaar releases new brand film on digital platforms

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NEW DELHI : The Credit Market Paisabazaar.com has released a new film under its brand philosophy “Paison Se Badhkar”. .

The five-minute film tells the story of a man’s dream of seeing his daughter become a professional cricketer and represent India, and his unique theory around the ‘soft sound of wood’. The film follows the theme of making the dreams and aspirations of our loved ones come true, the company said.

In a statement, Sai Narayan, Marketing Director at Paisabazaar.com, said, “Our latest film is a shift from conventional and transactional messaging to genuine consumer stories. We want to tell inspiring stories about India’s growing aspirations.

Independent director Anand Karir, who had also directed the previous two films as part of the company’s “Paison Se Badhkar” campaigns, said this film was different from the others and completed the trilogy. “I had to make a film that lived up to the standard set by the previous two films. But with the support of the client, the production team and the cast, I’m happy with how everything turned out. “

The company’s previous branded films “The Wedding Speech” (2018) and “My Father’s Dream” (2020) received over 100 million views combined.

PolicyBazaar, the company’s parent, said its operating income had increased to ??886.66 crores in FY21 from ??771.29 crore in FY20 and his total aggregate losses were reduced to ??153.27 in the same exercise.

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