Shark Tank: 13-year-old girl’s anti-ragging app gets Rs 50 lakh funding offer


The sight of a mocking classmate at a school activity five years ago is deeply etched in Anoushka Jolly’s memories. But for the 13-year-old, the incident became the spur to launch a social initiative to end bullying and provide a platform for students as well as parents to report anonymously.

The “Anti Bullying Squad (ABS)”, with the help of educational institutions, social organizations and experts, has had a positive impact on more than 2,000 students from more than 100 schools and universities, said Jolly of the digital platform she created three years ago.

The Class 8 student has also developed a mobile app called ‘Kavach’ and it allows students and parents to report incidents of bullying anonymously, giving schools and counselors the ability to intervene with tact and act.

The incident of the bullied girl “was seared into my memory and I still can’t forget her face,” she was terrified and felt helpless, said Jolly, who was nine at the time.

“I was attending the annual school day when my friends decided to bully the six-year-old girl who they found annoying. They approached her and started insulting her and making fun of her. ‘her,’ she said.

“Soon I realized how common the problem was and saw many other kids my age being bullied and losing their self-confidence,” said Jolly, whose social initiative has not only makes her the youngest contestant to present her entrepreneurial idea on the reality show Shark Tank. India, but he also landed a funding offer of Rs 50 lakh.

Pathways School student Gurugram wants to build a strong network of Anti-Bullying Ambassadors, who will track the progress of those impacted directly or indirectly through the platform and app.

“I have been leading the ABS digital platform for over three years with the aim of raising awareness about bullying which leaves many scars and desolation. The platform acts as a community where specialists come together to organize individual sessions in schools against bullying. harassment,” Jolly told PTI.

The platform also enables people to better understand bullying and its consequences, while pledging to prevent the threat, she said, adding that she also sells anti-bullying products.

“However, in the process, I realized that most of these incidents go unreported and therefore go unresolved. So I came up with the idea of ​​creating a bullying reporting mobile app ‘Kavach’ to report incidents anonymously.” Joly said.

“The idea was well received by the judges of (Shark Tank), two of whom even stepped forward to invest in my app at Rs 50 lakh in review to help me expand its scale and reach,” he said. she declared.

Shark Tank India is the native version of Shark Tank, a global entrepreneurial reality show. In India, the show is currently running its first season and has selected 198 contestants out of 50,000 applications.

The investors in Jolly’s idea are Anupam Mittal, founder and CEO of People Group ( and Aman Gupta, co-founder of boAt.

The daughter of a chartered accountant and an entrepreneur, Jolly intends to further her entrepreneurial journey.

However, she has not yet decided which subjects she would like to study after graduation.

“but I want to become an entrepreneur only, I will take this initiative forward. For now, I look forward to launching ‘Kavach’, reaching more children and hosting webinars and conferences around the country as well as around the world to spread the message against bullying,” Jolly said.

Congratulating her, Captain Rohit Sen Bajaj, Principal of Pathways School in Gurugram, said, “We are extremely proud of the spirit and passion of Anoushka Jolly, whose work to eliminate bullying in schools and campuses not only educates many people about the issue, but also empowers young and old to stand up for themselves and others”.

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)


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