Shopper Platform NewsBreak is now Shep Digital Solutions

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The rebranding of the digital shopping tool comes after the addition of a wider range of customizable merchandising services for convenience and other retail businesses.

The Digital Marketing Platform For NewsBreak Media Networks Buyers Is Now Shep digital solutions. The platform serves the fuel and convenience retail industry, converting fuel-only customers into multi-product buyers.

The new name and branding, the company said in a statement, better represents its full suite of customizable digital merchandising services for convenience stores and other retail businesses. While NewsBreak started out primarily as a front-yard media company, Shep will offer complete digital marketing solutions for buyers.

“Over the past two years, we’ve expanded our services to meet the industry direction, and the new brand identity reflects that,” said Bob Bradley, CEO of Shep Digital Solutions. “We have been a leader in digital merchandising and customer marketing, but now we can deliver even more value to new and existing customers with a wide range of customizable options. “

In addition to a new name and logo, Shep is launching a new website, which highlights Shep’s core services such as marketing automation and content sourcing and production. Shep automates the forecourt media process and integrates it into the overall customer marketing strategy with targeted messaging.

Shep’s content is locally curated and features local news, weather and lifestyle, making it more engaging and relevant to customers. Customer experience and merchandising messages are driven by Shep’s proprietary data analytics platform, which uses insights such as sales history, loyalty program data, weather, time of the day, neighborhood demographics and more to increase conversion rates.

“Our customizable platform helps convenience stores transform fuel-only customers into multi-product in-store shoppers,” said Brian Nelson, president of Shep. “Shep is focused on creating episodic transactions to convert visitors into higher profit margin customers.”

Shep Digital Solutions’ services help retailers maximize their profits. Shep’s services include point-of-sale marketing automation and content sourcing and production, integrating front-end media with buyers’ overall digital marketing strategy and technology.

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