SITRICK AND COMPANY ADDS YAEL BAR TUR, Former Director of Social Media for the New York City Police Department to his Digital and Social Media Practice


LOS ANGELES, November 8, 2021 / PRNewswire / – Sitrick And Company added Yael Bar tur, who most recently served as director of social media for the New York City Police department as the senior social media specialist for the company’s digital and social media practice.

Ms. Bar tur joins Sitrick with over 15 years of social media experience, working with clients in government, law enforcement, the military and the public sector. Prior to Sitrick, she was Social Media Director for the New York City Police Department, where she created the current NYPD decentralized communication concept and managed all social media platforms for the nation’s largest police force.

Michael sitrick, Founder, Chairman and CEO of Sitrick And Company, said the addition of Ms. Bar tur further elevates the company’s highly sophisticated internal social and digital media capabilities. Ms Bar tur will join a team that acts as a rapid response team for the analysis and implementation of digitally driven messages and strategies.

“We are delighted that Yael is joining our team,” said Mr. Sitrick. “She brings a huge set of cutting-edge technology and social media skills that will improve our digital operations and the services we provide to our customers.”

Previously, Ms. Bar tur developed a strategy, training guides for social media, crisis management and policing, and trained hundreds of service members in the use of social media, both at the NYPD and in other agencies.

Born and raised in Israel, she served in the IDF as a foreign press attaché. His work has been featured in Mashable, Wired, American Police Beat and Police A magazine. In 2016, she was named a member of the International Association of Chiefs of Police “40 under 40”, and in 2018, she received the Hemmerdinger Award of Excellence from the New York City Police foundation.

Ms Bar Tur holds an MA in Public Policy from the Harvard Kennedy School of Government and a BA in Government and Counterterrorism from Reichman University in Israel.


Sitrick And Company focuses on corporate, financial, transactional, reputation and crisis communications, and crisis management. Although the firm is best known for its work in sensitive situations, it has an extensive and successful practice in each of these areas. Over the past 32 years, she has provided advice and service to help start businesses, support or defend against litigation, tackle short sellers, deal with data breaches and a host of others. events that have affected or could affect the business value of its customers, market value and overall reputation. The company has offices at Los Angeles, new York, San Francisco, Boston, and Washington DC

SOURCE Sitrick Et Compagnie, Inc.

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