Stew Leonard’s launches its new online catering platform


Fresh food chain Stew Leonard turned to e-commerce specialist GrocerKey to bring their restaurant business online.

The online grocery platform is now rolling, Stew Leonard’s new catering site. With this solution, the retailer aims to improve the end-to-end catering experience for customers, from more responsive and personalized ordering to improved order management, fulfillment and analysis, a GrocerKey, based in Madison, Wisconsin, said yesterday.

To this end, GrocerKey has developed specialized features for catering solutions, including the ability for customers to choose side dishes, indicate whether they want hot or cold dishes upon pickup, and make requests. off menu. On the service side of the equation, GrocerKey has beefed up its order management and fulfillment system with a mobile app to send SMS alerts with order and customer updates to culinary and catering staff as well as ‘to the front desk staff, allowing them to better assist Stew Leonard buyers with order pickup.

GrocerKey has developed a specialized feature that allows Stew Leonard’s catering customers to choose side dishes, specify hot or cold items during pickup, and make off-menu requests.

According to President and CEO Stew Leonard Jr., GrocerKey’s technology provided a seamless extension of its in-store catering operation, from ordering to checkout and preferred pickup method.

“GrocerKey has completely customized our new restaurant site,” Leonard said in a statement. “Most importantly, they helped translate our legendary in-store customer service to an e-commerce platform.”

Known for its fresh, prepared foods and “family” shopping experience, Stew Leonard’s operates seven supermarkets in three states, including Norwalk, Danbury and Newington, Connecticut; Yonkers, Farmingdale and East Meadow, NY; and Paramus, New Jersey

GrocerKey noted that the built-in analytics and reporting allow Stew Leonard’s to better track the performance of the restaurant business and optimize operations and customer experience. Additionally, the platform facilitates digital merchandising of meal offerings, including special events and promotions; expansion of online assortment and menu options; and more convenient payment. Extended fulfillment windows allow customers to order up to six months in advance and change orders up to 24 hours before pickup.

“Catering is a complex e-commerce offering, especially when delivering hot and cold food,” said Jeremy Neren, CEO and co-founder of GrocerKey. “With Stew Leonard’s, we’ve collaborated to develop an e-commerce platform that seamlessly guides customers from order to pickup and delivers an optimal online experience that keeps the retailer ahead of their marketing needs. restoration. “

Going forward, Stew Leonard plans to offer local delivery for online catering orders and implement “smart kitchen” technology for more efficient catering operations, said GrocerKey, adding that he was also working with the chain to launch an online giveaways platform with similar capabilities.

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