The deployment of NEXTGEN TV continues in Charlotte |

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By Colin Mann

July 8, 2021

Viewers in Charlotte, North Carolina will enjoy enhanced video delivery as five local TV stations band together to launch NEXTGEN TV, using the ATSC 3.0 digital television standard.

“Watching in NEXTGEN TV immerses the viewer in stunning video with brilliant colors, sharper images and deeper contrast, which makes them feel like they are part of the action,” said Paul Curran, vice-president. executive chairman of television at Cox Media Group. “NEXTGEN TV adds a whole new dimension to television with Dolby Voice + audio, available only on NEXTGEN TV. Viewers will feel the power of cinema-quality sound, allowing them to hear every voice clearly and deliver consistent volume across different channels.

NEXTGEN TV is a feature built into some new TV models manufactured by LG Electronics, Samsung and Sony, and now widely available to consumers. Although the features available on NEXTGEN TV vary by device and broadcaster as commercial service becomes available in local markets, it is designed to be scalable, allowing a viewer’s TV to move forward in same time as the latest technology.

“By merging live television with the Internet, NEXTGEN TV will change the way viewers watch live television, revolutionizing the interaction between viewers and their home screens,” added Anne Schelle, Managing Director of Pearl TV , the broadcast group. which coordinates the launches of the NEXTGEN TV station. “Because NEXTGEN TV can also be enhanced with Internet content, viewers in the Charlotte area will be able to get the most out of live sports, live news and live events. “

Charlotte joins nearly 40 early-adopters across the country – from Tampa to Portland and Las Vegas to Virginia Beach – where NEXTGEN TV service is already available. The five local stations launching new third-generation digital television broadcasting technology are WAXN-TV from Cox Media Group, WSOC-TV (ABC) from Cox Media Group, WJZY-TV (FOX) from Nexstar Media Group, Inc. , WBTV from Gray Television. -TV (CBS) and WCNC-TV from TEGNA (NBC).

As a new standard for broadcast television, consumers can expect better television viewing associated with NEXTGEN TV as a complement to streaming platforms. NEXTGEN TV doesn’t compete for home bandwidth with over-the-top content, it offers free live TV to elevate the viewer experience.

The participating stations worked together to ensure that current programming remains accessible to all viewers, whether their television service is provided over the air or through a cable or satellite company. On-air viewers can simply re-digitize their televisions to ensure full service.

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