In a space that feels more crowded every day, agents still need to get more listings. Whether you are a beginner or experienced, the market evolves, as does lead generation. It can be difficult to keep your finger on the pulse as new avenues of lead generation are created – and exploited – every year.
So how can you grow your business and get more leads?
Fortunately, you don’t have to guess. In a recent interview, Victor Arredondo, longtime growth marketer, former United States Marine, Cal Alum and current Vice President of Growth Marketing at Agent Image, shared practical tips to help Agents grow their business. real estate in a competitive and constantly evolving online environment. space.
Every agent in the country needs more listings. Any tips for generating sales leads?
Every consumer has large web portals (like Google) that tell them about the market and use the same tools as your business.
It is important to ask yourself one thing: what can set you apart from the competition?
Do you have a strong digital presence that tells a story and directs your brand to the seller who chooses you over the competition?
I would take advantage of Google’s local service ads and PPC with the understanding that paid digital advertising is an investment in your business that, when done right, will generate a healthy return on investment. If you don’t have the bandwidth to set up or run digital campaigns, companies like Agent Image are available.
What do you think defines an optimized website for prospects?
This is a trick question. It surely depends on who is visiting your site, but if you want the real answer, you’ll need to buckle up and take a good look at your analytics. Test out different things like headlines and calls to action, but also make sure your site is fast, mobile-friendly, and offers something consumers can’t find elsewhere. Give them tools for market trends, let them know, kill them with content, and let them engage.
How would you approach an online marketing strategy if you were new to real estate?
I would start with local SEO. Ask for reviews on Google and Yelp; Stay away from corporate sites that feed your competition. I would also buy a website, create blog posts, monetize my website traffic, and funnel that money into social media campaigns for brand awareness. This website, combined with videos, a blog, cold calls and door knocking, will all lead to local domination.
You are still studying the data. What statistic do you think might surprise most people?
First and foremost, I don’t always study the data; In fact, I pick up the toys that my daughters leave on the floor more than anything!
More seriously, however, here’s something to consider: Only 26% of agents have a website, but 80% of consumers research a business through website reviews. The hard part is that about 15% of businesses will invest in SEO – that’s crazy to me. There is so much free traffic out there. Professionals ask me how to break the cycle of big business portals, but the reality is that verified companies with a great reputation can easily dominate online.
If you don’t enjoy an optimized website and a good reputation online, you are leaving money on the table.
I guarantee that even with the most basic site packages and easy PPC play, my Agent Image team would do it easily for you, as they did for over 40,000 agents.
In short, if you want to capture qualified leads, grow your business, and get more listings, there are a lot more opportunities online than you might think.
Think the space is overcrowded and dominated by corporate websites so much that you wouldn’t stand a chance?
Think again. Learn more about Agent Image options.