TikTok launches free marketing education series for SMBs


TikTok is launching a new initiative to help small businesses learn key tips and tricks to maximize their success on the platform.

Called “Follow Me”, the new free training program will include a range of expert tips and information to help you refine and improve your TikTok marketing approach.

The a six-week email series will provide an overview of key best practice notes, including how create a free business accounthow to use tiktok creative center for content inspiration and explanations on TikTok Ads Manager and other promotion Features.

As explained by TikTok:

The 6 week program will run from July 11 to August 19 and will provide SMBs with resources on how to get started on TikTok and take their small business to the next level. Follow Me will serve as a guide for SMBs looking to share their stories, build their community on TikTok, and achieve their business goals.

The course will also include information about TikTok Small Business Ambassadors, including Cassie Sorenson, Tassel Love and Jacob Zander, who will share their SMB journeys in the app.

“Cassie and Jacob will share their TikTok journeys and provide advice on how best to harness the power of community and entertainment to drive real business results.”

It could be a good way to learn the ropes of TikTok marketing, directly from those who have already found success on the platform – and with the platform continuing to grow and dominate pop culture trends, many companies are indeed now looking at how they can tap into TikTok to boost brand promotion and awareness.

According to estimates, TikTok is on track to surpass 1.5 billion users in 2022, which would make it one of the top three social media platforms in the world by total number of users, and this ubiquity could be very valuable to improve brand awareness and reach a wider audience.

If you can get it right, that’s what this new course is all about, and it might just be what you need to grow your presence on TikTok and attract customers from the app.

You can sign up for TikTok’s “Follow Me” course here.


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