TikTok plans to open warehouses in the United States


More than a dozen recent LinkedIn Jobs posts suggest social media platform TikTok is getting into the warehouse and logistics business.

According to the lists, which were first notified by Axiosthe Chinese company is reportedly considering building “global fulfillment centers” and seeking employees for locations in Seattle and Los Angeles.

“The e-commerce industry has grown tremendously in recent years and has become a hotly contested space among major internet companies, and its future growth cannot be underestimated,” TikTok said in a job posting. “With millions of loyal users around the world, we believe TikTok is an ideal platform to deliver a whole new and better e-commerce experience to our users.”

According to the posts, the short-form video-sharing platform seeks to provide warehousing, delivery and return services to merchants. They will also include customs clearance and supply chain systems.

These hires seem to indicate that the company is developing e-commerce as a new way to generate money, joining its already impressive advertising revenue, which should continue. is growing at an exponential rate.

TikTok commits to e-commerce, live shopping

In August 2021, TikTok developed a partnership with Shopify that allowed merchants to connect their Shopify storefronts to the social media platform. This was intended to help retailers promote their brands and sell their products using organic discovery and purchase tabs.

The platform has also ventured into live shopping, an incredibly popular phenomenon in China and other Asian countries, but slower to catch on in the rest of the world.

summer reports claimed that TikTok was scrapping its live shopping plans for the US and Europe after struggling to gain a foothold, but more recent reports indicate that the live shopping initiative is back.

On October 1, the The Financial Times reported the social media company is moving towards a partnership with TalkShopLive to launch its live shopping platform.

Details have reportedly not been finalized and no contract has been signed, but it would allow TikTok to outsource its live shopping operations. The partnership could allow TikTok to leverage TalkShopLive’s technology to provide content creators with the ability to host live shopping sessions while broadcasting their own streams.

Although joining the e-commerce market has been slow in North America, the social media platform already has a successful model that has proven itself in Southeast Asia and other regions.

TikTok warehouses could challenge Amazon

With over 1 billion monthly active users, TikTok is a powerful online player. By creating its own e-commerce supply chain system, it could pose a serious threat to Amazon’s hegemony, which has long dominated online shopping.

“By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers with a satisfying shopping experience, and ensure rapid growth and sustainability of TikTok Shop”, the social media company written in a job posting.

Feature image: Shutterstock/Koshiro K


About Author

Comments are closed.