As we head into the final weeks of 2021, TikTok has shared a sneak peek at some of the top designers and trends of the year, which also serves as a summary of the trends and broader web memes that have dominated another time-hit period. COVID.
As explained by TikTok:
“This year, our community has discovered new ways to express their creativity, championed teams and causes they care about, and found new favorites – from recipes to new music trends and genres. Across the United States, creators have inspired others to open a new book, eat hot chicken, and treat themselves to “Bones Day.”
There are some interesting and potentially valuable considerations here, both in terms of what people engage with and the styles and formats of content that work best on TikTok.
First off, TikTok shared the best videos of the year, starting with “Drone Dancing” by David Allen (aka @totouchanemu)
The video incorporates several key elements from the most popular TikTok clips, including a pop music soundtrack, a remix of an existing (but not direct) clip, and an engaging and creative visual style. The clip currently has 313.9 million views and 43.9 million likes, highlighting the potential reach of viral TikTok clips – even with a relatively simple but interesting idea.
Other videos on TikTok’s Best Music Videos list include:
Music also plays a key role on TikTok, which has made the platform a key consideration for many artists and publishers, with some new ones even tweaking their tracks to suit TikTok trends and maximize sales.
The best songs on TikTok in 2021 were:
- “Adderall (Corvette Corvette)” – Popp Hunna
- “Batman” – LPB Poody
- “Bundles (feat. Taylor Girlz)” – Kayla Nicole
- “Kiss Me More (feat. SZA)” – Doja Cat
- “TWINNEM” – Coi Leray
- “Up” – Cardi B
- “Buss It” – Erica Banks
- “Astronaut in the ocean” – Masked wolf
- “Punk Monk” – Playboi Carti
- “driving license” – Olivia Rodrigo
TikTok also shared the most popular AR features among users throughout the year, with the ‘The psychedelic clown effect tops the list.
As you can see from these examples, the effect is most often used in a self-deprecating manner, making fun of your own foolish decisions.
Other popular AR effects were the “Inverted Filter” which inverts the perspective of the camera and lets you see how others see you in real life, while “Versailles Run”, which adds your face to an animated effect, and “Buffering” were also widely used.
TikTok also shared a list of products that have gained traction among TikTok users, highlighting the increased potential of e-commerce in the app.
- GAP’s brown hoodie
- Kate Spade’s heart-shaped bag
- Clinique Almost Black Honey Lipstick
- Peter Thomas Roth Instant FIRMx Eye
- KFC Nashville Hot Chicken
- IKEA tote bag
- Bissell Small Green Machine
- Laser star projector
- They both die at the end by Adam Silvera
TikTok also shared information on the platform’s top rising stars, popular food trends, top creators looking to raise awareness of various causes, and emerging communities, like #BookTok and tips for small businesses.
It’s an interesting look at how the platform is expanding its horizons, as it continues to grow, and how people are using TikTok clips in various ways to connect and engage.
If you’re looking to better understand what TikTok is and what works on the platform, the creators and clips listed here are a good place to start – and if TikTok is part of your digital marketing agenda for 2022, so be it. it’s worth it. dig deeper on each and get a better perspective on trends and key elements.
You can check out the full preview of TikTok’s best of 2021 here.