Traject acquires Loomly, adding to its portfolio of market-leading social media management solutions


BELLEVUE, Washington & LOS ANGELES – (COMMERCIAL THREAD) – Traject, a suite of innovative digital marketing tools backed by ASG, has acquired Loomly, a brand success platform that enables marketing teams to manage all aspects of their social media communication.

The impact of COVID-19 on virtual communication between brands and consumers has highlighted Loomly’s abilities to provide an edge for brands to stay ahead of the competition with the tools, workflows and information they need. to create a successful brand online, all on a collaborative platform. The acquisition expands the depth of Traject’s offerings to meet demands for flexible, scalable and innovative marketing tools in agencies, businesses and influencers.

Loomly is the fourth social media company to join the Traject portfolio and the 39th acquisition of ASG in the past 5 years.

Loomly was founded in 2016 when Thibaud and Noémie Clément discovered a major problem in their management process of their digital marketing agency. Before Google Docs and shared social media calendars existed, scheduling social media posts was a lengthy process of creating 10 different versions of the same file and multiple metric tracking sheets. Thibaud and Noémie set out to find an intuitive one-stop-shop solution that streamlines processes for agencies and brands alike. Today, Loomly is the brand’s platform for success that enables more than 13,200 marketing teams around the world to streamline collaboration in real time.

“Loomly is an essential tool for any sales and marketing team. These are the best I’ve seen for collaboration, content creation, and posting to social media platforms, ”said Alice Song, CEO of Traject. “Thibaud and Noémie have built an incredible business, and I am delighted to welcome the Loomly team to the Traject family.”

“Recognized by more than 13,000 teams worldwide and growing steadily at an annual rate of over 100%, Loomly was recently ranked among the 10 most satisfied products of 2021 on G2”, said Thibaud Clément, CEO and co-founder of Loomly. . “The social media management software space is a large and growing industry that tends to change quite quickly. Traject’s in-depth and in-depth domain knowledge creates an ideal environment for Loomly to continue to step up and deliver the best possible experience to all current and future customers.

Traject suite includes: and GatherUp reputation and review management software, AuthorityLabs and Traject Data referral software, Cyfe dashboard software, Fanbooster social media management software, Visual planner social media company PLANOLY and their most recent acquisition – Sendible, a leading social media management software for agencies and brands.

Loomly users can continue to expect the same exceptional, customer-centric product and service, now with the added support of the Traject portfolio.

About Loomly

Loomly is the brand’s success platform that empowers marketing teams of all sizes and skill levels to easily create, collaborate, optimize, publish and analyze content on Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google My Business. . Loomly now supports organic content, boosted posts, and goal-driven campaigns. For more information about Loomly and to test the platform for free, please visit Join the conversation on Facebook, LinkedIn, Medium and Twitter.

About Traject

Traject is an innovative marketing technology company that exists to help digital agencies, brands, and marketers grow. Combining nine industry-leading brands serving hundreds of thousands of users, the Traject Suite provides tools to increase the visibility of our customers online across all channels. From reviews to SEO, social networks, etc. To learn more, visit or follow @bytraject on Twitter or Instagram.

About ASG

ASG, backed by Alpine Investors, is a unique and rapidly growing software company that purchases, builds and operates industry-leading vertical SaaS companies. ASG deeply believes in the power of people and data to grow large organizations, and that sharing knowledge, expertise and resources within its business community drives exponential growth. The founders of leading SaaS companies continue to trust ASG to grow their businesses and build an even stronger legacy for the future.

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