Updated Google Search to prioritize genuine and helpful reviews over “unoriginal” content

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Google is updating search to reduce clicks and make results more useful and relevant by prioritizing original, authentic reviews over recycled information.

Thursday’s announcement from the tech giant includes changes that will come in two updates in the coming weeks that aim to address user complaints over the past year that results have become cluttered with content. mostly aggregated and less useful.

“We know people don’t find content useful if it looks like it was designed to get clicks rather than inform readers,” the company reads. blog post written by Danny Sullivan, Public Research Liaison.

“So, starting next week for English-speaking users around the world, we’re rolling out a series of search enhancements to make it easier for people to find helpful content created by and for people.”

Google is updating search to reduce clicks and make results more useful and relevant, the company announced in a blog post Thursday.

“This ranking update will help ensure that unoriginal, low-quality content doesn’t rank highly in search, and our testing has shown that it will particularly improve results related to online education, as well than arts and entertainment, shopping, and tech-related content,” the company said.

This effort joins similar work related to ranking higher quality product review content over the past year, which will also receive an update.

Google says these launches are part of a larger effort to surface more “authentic and useful” content and reduce lower-quality results.

A blog post from earlier this year titled “Google Search Is Dying” which was featured in a larger New Yorker article criticizing the search engine featured a host of user complaints about the experience of using Google. the platform.

“Together, these launches are part of a larger, ongoing effort to reduce low-quality content and make it easier to find authentic, useful content in search,” the company says.

“This ranking update will help ensure that unoriginal, low-quality content doesn’t rank highly in search, and our testing has shown that it will particularly improve results related to online education, as well than arts and entertainment, shopping, and tech-related content,” the company said.

The New Yorker journalist describes trying to find the “best toaster” and getting lost among advertisements, images of some high-end brands and aggregated listings designed to exploit Google’s algorithms.

“I felt lost among the suggestions, inundated with information and yet constrained by nothing else,” he writes.

Recently announced updates aim to fix some of these issues.

“For example, if you’re looking for information about a new movie, you may have seen articles that aggregate reviews from other sites without adding insights beyond what’s available elsewhere,” the company says.

“It’s not very useful if you expect to read something new. With this update, you’ll see more results with unique and authentic information, so you’re more likely to read something you didn’t. have never seen before.

The company also said it will be rolling out another update in the coming weeks to make it easier for users to find “original, high-quality” reviews.

Since Google introduced ads in 2000, two years after its launch, they have multiplied. The actual links to relevant websites are often much lower, under Google’s “quick replies” – which borrows small chunks of text from sites so users don’t need to click – and under the “quick replies” feature. people also ask” which prompts users to consider rephrasing their original query.

Google Search – which accounts for around 85% of the global search engine market – receives billions of queries a day and at least 15% of them are questions that have never been asked before.

The company has maintained its market dominance by sucking up massive amounts of data, thanks to the proliferation of Android phones and its deal with Apple to be the default search option on iPhones.

The Mountain View-based company regularly updates its search algorithms based on results from its worldwide search quality evaluators who conduct controlled experiments to test engine functionality.

The company has a set of guidelines used by reviewers which is 167 pages long and gives them a detailed way to assess whether research is producing quality results.

Last year, Google launched thousands of search updates based on hundreds of thousands of quality tests, which included ratings where they collected feedback from human reviewers.

Additionally, Google shared a link to find out what content creators need to know about search updates.

Google Search - which accounts for around 85% of the global search engine market - receives billions of queries a day and at least 15% of them are questions that have never been asked before.

Google Search – which accounts for around 85% of the global search engine market – receives billions of queries a day and at least 15% of them are questions that have never been asked before.

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