US Department of Justice gears up to sue Google over digital ad cases – Bloomberg News

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The Google application can be seen on a smartphone in this illustration taken on July 13, 2021. REUTERS / Dado Ruvic / Illustration / File Photo

WASHINGTON, Sept.1 (Reuters) – The US Department of Justice is preparing a second monopoly lawsuit against Google, owned by Alphabet Inc (GOOGL.O), over the digital advertising business of internet search giant Bloomberg News reported Wednesday, citing a person familiar with the matter.

The Justice Department sued Google in October, accusing the $ 1 trillion company of illegally using its market power to hamper rivals. A trial has been set for September 2023.

A spokeswoman for the Department of Justice declined to comment.

When asked about the report, Google responded in an email that its “ad technologies help websites and apps fund their content, enable small businesses to thrive, and protect users from abusive privacy practices and bad advertising experiences “.

A lawsuit filed by 38 US states and territories accuses Google of abusing its market power to make its search engine as dominant in cars, televisions and speakers as it is in phones. This was consolidated with the federal trial for discovery.

Texas, backed by other states, has filed a separate lawsuit against Google, accusing it of violating antitrust law in the way it manages its online advertising business.

Reuters reported in March that Google’s plan to block a popular web tracking tool called “cookies” concerns U.S. Department of Justice investigators who asked ad industry executives if it would hinder smaller rivals, citing people familiar with the situation. Read more

Reporting by Eva Mathews in Bengaluru and David Shepardson in Washington; Editing by Aditya Soni and Richard Chang

Our standards: Thomson Reuters Trust Principles.


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