The first thing most people look at when they land on a new webpage is the header. The header contains vital information about your business name and function, as well as the purpose of the specific page. Most people don’t tend to find landing pages through organic search traffic, so they’ll likely end up on a blog post or tutorial page and want answers on your website.
Let’s see how headers impact your customers’ first impressions of your website and how to adapt them to your needs.
The importance of headers
As we mentioned above, the headeris the first thing people see, so it should be catchy and explanatory. Just displaying your business name isn’t enough unless you’re a big business like Amazon or Google. For most businesses, your name won’t give people enough information about what your brand is or what your website offers to keep them interested.
A good header works like a salesperson. You need to quickly show users who you are, what you do, and why you do it so well. In conjunction with a header, your call to action will help your users feel some urgency about their decision and motivate them to subscribe now rather than later, but your header should have caught their attention before everything else.
However, the header is usually also where your navigation bar is. This means that your header should do the double duty of showing your audience a general overview of your website and giving your name.
Considering how important your header is, there are a few must-haves you need to have in place to ensure that people can get to your website in seconds while they’re debating by hitting the back button.
A search bar
On the far right of a header’s navigation menu, consider adding a search fieldaccompanied by a small icon, usually a magnifying glass. Depending on the length of your business name and logo, it may be easier and simpler to have your name and a search box at the top. Drop-down navigation menus and a “contact us” button can also be helpful.
With a comprehensive search function, customers can find what they are looking for at a glance. While the navigation menu often displays categories or topics, a search box will help them find specific pages on your website, even if you have thousands of them with all the new content arriving daily or weekly.
Make sure your search feature has auto-complete functionality so users can find their pages even if they typed only the first few letters or don’t know how to spell something.
Another aspect of a search bar is that it must be a natural language processor to allow for regional spelling, word variations, or phraseology.
It’s less common, but it can be a costly mistake. Some companies are so focused on giving the user options to navigate their website that they don’t include the company name. the header. It could also be for stylistic reasons, but most people don’t have the patience to scroll all the way down to see your website name.
Don’t make people guess where they ended up. Just let them know in the center or top left corner of your pages. Make sure all of your pages have the same or similar header so that even if a new user finds one of your old pages through a search engine, they will still know who you are.
show and tell
As stated above, a business name is often not enough to let the customer know what types of products or services you offer. That’s not to say cute and catchy titles aren’t great, but they don’t provide enough information. If possible, use your headeras a place to show off what your website and business do.
This is often done via the navigation bar. By listing categories like “Store” with a drop-down menu for product categories, people will be able to easily see what types of things you sell.
Obviously, you can’t skip the whole header explaining your company’s mission and what you do, but the clues need to be there and clear to everyone else you might find potential customers bouncing off your website. more often than not.
Unlike other situations, your website doesn’t have to be shy about the fact that you’re selling something to them. Don’t beat around the bush; people already know that you sell products or services. They don’t want you to pretend to be something you’re not. Even if they land on a blog or tutorial page, most consumers are savvy enough to know that nothing is free and that you create the content to advertise what your business does.
It’s much more important for customers to be able to make quick decisions about whether to investigate your website further, so it’s best to err on the side of caution and add more to your header.
Don’t overload it, but remember that most people won’t spend more than a few seconds evaluating it before deciding one way or another.
what’s special about you
This one is a little trickier to describe but just as important. Once the user knows your name and what you are selling, they will need a reason why they should stay with your business. For many people, when they find a website through a search engine, they are looking for a particular product or service. If you sell it, chances are you have competitors in your industry.
You will need a way to differentiate yourself from these competitors. Some customers stick to the one they find first, which is why ranking well on search engine results pages is so critical, but the majority of people will do their research, especially if you sell something expensive.
People will want to see reviews of your brand and products and make price and feature comparisons between you and your competitors. You don’t have enough space in your header to explain all the reasons why they should choose you. But having a browse button to access testimonials, reviews, or something similar is a good way to make searching easier.
Another way to show your users why they should stay on your website is to advertise a discount in a banner right below your header. Instead of just showcasing the information on your homepage, create a pop-up banner that will go wherever your header goes. Your users will immediately see that you have reduced your prices. This will give them some motivation to choose you over your competitors.
If you’re wondering how to create a simplified letterhead for your business, start by looking at other businesses. Try checking out competitors or other businesses in your industry. You can also check out some of the following examples to better understand what customers are looking for online and what they respond best to.
Google is probably one of the best and well-known header examples. When you go to their homepage, you see their company name, followed by a search box. Underneath it says Google Search, which shows that it is a search engine. There is an About section in the upper left corner for more information about the company. It is simple and efficient.
Amazon has a full header that gives its name, a search bar, a welcome message for the user (which indicates if they’re logged in), a link to their shopping cart, a list of categories for browsing, and a shed in the right corner. . All of these components form an easy-to-understand interface that lets customers know immediately what kind of website it is, what it has to offer, and a reason why the user shouldn’t leave for grazing anymore. greens.
Your header is one of the most important aspects of your business website and needs to be in top shape to attract new customers online. As long as you provide plenty of information and ways for people to learn more about how to contact your business or search your website, consumers will be able to determine who you are and what you do in the a few seconds they will spend browsing your page.
Contact us to learn more about how to attract more views and guide potential customers through the conversion funnel.