YouTube live streamers can redirect viewers to other channels

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YouTube is rolling out live redirects across multiple channels, a new feature that allows streamers to send live viewers to other channels.

Cross-channel live redirects are functionally similar to Twitch raids, allowing a creator to send their audience to another stream when theirs ends.

YouTube live redirects have an important distinction in that they provide additional protection for streamers.

On Twitch, creators can “attack” another stream with virtually no restrictions. This has led to people using the raid feature for malicious purposes, such as sending audiences to other streams to launch abuse on the creator.

YouTube has safeguards in place to prevent this from happening with live cross-channel redirects, which makes this feature a welcome addition to the platform.

Learn more about cross-channel live redirects and how to use them.

What are YouTube Multi-Channel Live Redirects?

Live redirects allow you to send viewers to a live stream of your choice as soon as yours ends.

Suppose your friend or colleague is streaming and you want to send your viewers to their channel to help them grow. With YouTube live redirects, you can do that.

Once your live stream is over, YouTube’s autoplay feature will move your viewers to the steam of your choice.

Besides helping the other streamer, live redirects can also help your audience discover new channels and keep watching more live content on YouTube.

Available for channels with more than 1,000 subscribers, live redirects require approval from other creators before you can send your audience to their stream.

Likewise, you’ll need to give your approval before other channels can send their audience to your stream.

You can set up live redirects in YouTube Studio for scheduled live streams or at the end of your stream in the Live Control Room.

How to Configure Enable Live Redirects on YouTube

Enable YouTube live redirects by following the steps below:

  • To connect to YouTube Studio
  • Go to Settings
  • Click on Community
  • Below Live redirectsenter the specific channels you want to allow to redirect to yours
  • When you’re done, click Save

During the setup process, you can also choose to allow live redirects from everything channels you subscribe to.

When your settings are updated, these creators will be allowed to redirect their viewers to any of your upcoming or current live streams.

How to Redirect Your YouTube Live Viewers

When you are about to finish your broadcast, you choose which channel to send your viewers to.

This can be configured from the YouTube live control room on the desktop.

Once in the live control room, follow the steps below:

  • Click on To modify
  • To select Personalization
  • Below RedirectClick on Add.
  • Find and select the stream your viewers will be redirected to

At the end of your live stream, you will see a confirmation indicating where your viewers will be redirected.

Note that if viewers have autoplay turned off, they won’t be automatically redirected.

However, a prompt will appear on the screen asking viewers if they want to be redirected, and they can choose to say yes.

Live redirects will be available to all eligible creators by the end of this week.


Source: Youtube

Featured image: aslysun/Shutterstock

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