Zeta acquires the digital survey platform Apptness
October 5, 2021
New York-based customer lifecycle marketing firm Zeta has acquired the digital survey platform Apptness for $ 41 million.
Apptness’s platform is used to engage consumers on open websites, deliver exclusive information and audiences to marketers, and provide publishers with new monetization opportunities. As part of the deal, the platform will be integrated with the Zeta Marketing Platform (ZMP), which uses artificial intelligence to analyze billions of structured and unstructured data points and predict the intent of consumers. Through this integration, the company claims that the Zeta Data Cloud will be extended to more than 45 million monthly consumer signals.
Apptness CEO Dominik Szabo will become EVP and Managing Director of the Zeta Equities client acquisition unit, while Apptness CRO, Jonah Lovens, will become the division CRO. Zeta Co-Founder and CEO David Steinberg (photo) comments: The ‘apptness’ technology for empowering publishers is second to none and we anticipate it will benefit Zeta from a technological, financial and business perspective. data. I am also delighted to welcome the talented Apptness team to Zeta, which increases our specialist sales capacity ”.